Penetration rate: Amazon Prime's SVoD original programming in U.S. 2014

The statistic illustrates the penetration rate of Amazon Prime's subscription video on demand original programming in the United States in the second quarter 2014. As of that point in time, only 27 percent of Amazon Prime's subscribers had watched their original programming.

Penetration rate of Amazon Prime's subscription video on demand (SVoD) original programming in the United States in 2nd quarter 2014

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Source

Release date

August 2014

Region

United States

Survey time period

Q2 2014

Number of respondents

30,000 households

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