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Number of Netflix subscribers 2023, by country

Forecasts made in late 2017 suggest that by 2023 the United States will have the highest number of Netflix subscribers in the world, with sources anticipating a total of 69.1 million subscribers in the country by this time. Given that the United States was the leading Netflix market worldwide in 2018 with over 64 percent of digital video viewers watching Netflix at least once per month, the predictions for 2023 could indeed come to fruition.

Following closely behind will be the United Kingdom with around 12 million subscribers, whereas Mexico, France and India are all expected to have fewer than six million Netflix subscribers by 2023.

Netflix’s global position

With a wealth of original content flooding onto the platform every month, Netflix has established itself not only as an industry leader when it comes to sourcing existing content for its subscribers to enjoy, but also in terms of its dedication to creating quality shows of its own. Some of the most successful shows in the market include Netflix originals, such as ‘Orange is the New Black’ and ‘Stranger Things’.

According to its company reports, Netflix’s worldwide subscribers in early 2019 amounted to over 155 million, more than triple the number recorded five years earlier. As well a subscriber increase, the company also announced further growth in its average monthly revenue per paying customer worldwide. Estimates foresee a growth in Netflix subscribers not only in North America and Western Europe, but also a surge in Netflix subscribers in Latin America over the coming years, as well as significant increases in developing markets.

Number of Netflix subscribers worldwide in selected countries in 2023

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Release date

May 2018



Survey time period

October 2017

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