Profesionally objective of marketers worldwide 2014

This statistic presents data on professional objectives of marketers worldwide. During the survey carried out in the first quarter of 2014, 42 percent of respondents stated that they were planning to reach out to customers to advance market insights in the following 12 months.

What are your professional objectives over the next 12 months?

Share of respondents
Increase collaboration with sales and/or channel organizations54%
Reach out to customers to advance market insights42%
Further interact and collaborate with peers42%
Work more closely with the CIO and IT group34%
Improve CEO access and influence31%
Better manage pace and schedule29%
Upgrade title and areas of responsibility25%
Further linkages with LOB leaders and those with P&L 24%
Set aside more time for family and friends23%
Seek a new position outside the organization21%
Extend regional or international authority20%
Increase budget responsibility17%
Gain a board member position17%
Change reporting structure upward or downward13%
Advance relationships with finance and procurement9%
Enroll in post-graduate or executive education programs3%
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Release date

August 2014



Survey time period

Q1 2014

Number of respondents

525 global marketers

Method of interview

Online survey

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