Budget plans for native advertising according to advertising agencies in the UK 2014

Published by Statista Research Department, Aug 14, 2014
This statistic displays the source of future native advertising spending according to UK advertising agency respondents in 2014. Without a dedicated budget for native advertising, the majority of agencies stated that money for native ads would come from the digital display budget. Only two percent had plans to create a new budget for native advertising.

Where will future native advertising spend be coming from?

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Sources

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Release date

August 2014

Region

United Kingdom

Survey time period

2014*

Special properties

biggest UK agency groups and independent agencies

Supplementary notes

* Date of survey not specified.
The source does not specify the number of respondents.

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Statistics on " Native advertising in the United Kingdom (UK) "

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Statistics on Native advertising in the United Kingdom (UK)

Overview

6

Advertising agencies

6

Consumer attitudes

5

Further related statistics

16

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