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Budget plans for native advertising according to advertising agencies in the UK 2014

Where will future native advertising spend be coming from?

by Statista Research Department, last edited Aug 14, 2014
Budget plans for native advertising according to advertising agencies in the UK 2014 This statistic displays the source of future native advertising spending according to UK advertising agency respondents in 2014. Without a dedicated budget for native advertising, the majority of agencies stated that money for native ads would come from the digital display budget. Only two percent had plans to create a new budget for native advertising.
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Where will future native advertising spend be coming from?

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