Vacation motivations of travelers and hoteliers 2014

This statistic shows the vacation motivations of travelers and hoteliers worldwide as of July 2014. During the survey, 71 percent of travelers said enhancing perspectives was a motivation for travel, whereas only 45 percent of hoteliers said they wanted their guests to feel this when staying in their establishment.

Vacation motivations of travelers and hoteliers worldwide as of July 2014

Characteristic	Travelers	Hoteliers
Enhancing perspective	71%	45%
Liberation	62%	49%
Immersion	47%	50%
Relationships	47%	34%
Excitement	31%	14%
Luxury	22%	33%
Harmony	21%	73%
Order	21%	27%

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Release date

September 2014

More information

Region

Worldwide

Survey time period

July 17 to August 5, 2014

Number of respondents

53,804 respondents

Special properties

Travelers (n= 39,721) and hoteliers (n= 14,083)

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "When you go on holiday/vacation, which of the following statements best apply to how you want to feel?" to travelers and "Which of the following do you want your guests to feel as a result of their overall stay in your hotel/property?" to hoteliers.
Multiple answers were possible.

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