This statistic gives information on back-to-school retail e-commerce sales in the United States from 2011 to 2018. In 2018, retail e-commerce sales during the back-to-school shopping period in July and August are projected to amount to 85.55 billion US dollars.
Back-to-school retail e-commerce sales in the United States from 2011 to 2018
(in billion U.S. dollars)
* Forecast Includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets. Sales are for July and August of each year. 2011 to 2016 data from earlier publications.
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eMarketer. (August 10, 2018). Back-to-school retail e-commerce sales in the United States from 2011 to 2018 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 06, 2025, from https://www.statista.com/statistics/324877/us-retail-e-commerce-sales-back-to-school/?__sso_cookie_checker=failed
eMarketer. "Back-to-school retail e-commerce sales in the United States from 2011 to 2018 (in billion U.S. dollars)." Chart. August 10, 2018. Statista. Accessed February 06, 2025. https://www.statista.com/statistics/324877/us-retail-e-commerce-sales-back-to-school/?__sso_cookie_checker=failed
eMarketer. (2018). Back-to-school retail e-commerce sales in the United States from 2011 to 2018 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 06, 2025. https://www.statista.com/statistics/324877/us-retail-e-commerce-sales-back-to-school/?__sso_cookie_checker=failed
eMarketer. "Back-to-school Retail E-commerce Sales in The United States from 2011 to 2018 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Aug 2018, https://www.statista.com/statistics/324877/us-retail-e-commerce-sales-back-to-school/?__sso_cookie_checker=failed
eMarketer, Back-to-school retail e-commerce sales in the United States from 2011 to 2018 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/324877/us-retail-e-commerce-sales-back-to-school/?__sso_cookie_checker=failed (last visited February 06, 2025)
Back-to-school retail e-commerce sales in the United States from 2011 to 2018 (in billion U.S. dollars) [Graph], eMarketer, August 10, 2018. [Online]. Available: https://www.statista.com/statistics/324877/us-retail-e-commerce-sales-back-to-school/?__sso_cookie_checker=failed