- Media & Advertising›
- Advertising & Marketing ›
Digital marketing methods ranked by planned spending increase in the UK 2017
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Digital marketing methods ranked by planned spending increase in the UK 2017
Digital marketing methods ranked by share of companies reporting planned increase or decrease of marketing budget in the United Kingdom (UK) in 2017
by Statista Research Department,
last edited
Sep 20, 2019
This statistic displays a ranking of digital marketing methods by share of UK companies and agencies planning to increase or decrease spending in 2017. Social media marketing ranked highest for planned increase in 2017, with 56 percent of respondents reporting plans to increase spending on digital content marketing.
Digital marketing methods ranked by share of companies reporting planned increase or decrease of marketing budget in the United Kingdom (UK) in 2017
| Planned increase | Keep the same | Planned decrease | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| Planned increase | Keep the same | Planned decrease | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Sep 20, 2019
This statistic displays a ranking of digital marketing methods by share of UK companies and agencies planning to increase or decrease spending in 2017. Social media marketing ranked highest for planned increase in 2017, with 56 percent of respondents reporting plans to increase spending on digital content marketing.
- Show sources information
- Show publisher information
- Release date
- February 2017
- Region
- United Kingdom
- Survey time period
- January to February 2017
- Number of respondents
- 3,347 respondents
- Special properties
- company and agency marketers
- Method of interview
- Online survey
Source
- Show sources information
- Show publisher information
- Release date
- February 2017
More information
- Region
- United Kingdom
- Survey time period
- January to February 2017
- Number of respondents
- 3,347 respondents
- Special properties
- company and agency marketers
- Method of interview
- Online survey
Other statistics on the topic
+Advertising & Marketing
Digital marketing budget split in the United Kingdom (UK) 2016, by channel
Social Media & User-Generated Content
Social media use by businesses in the United Kingdom (UK) 2012-2016, by size
Advertising & Marketing
Most effective social networks for content marketing in the UK 2016-2017
Advertising & Marketing
Most effective content marketing tactics in the United Kingdom (UK) 2016-2017
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Digital marketing in the United Kingdom (UK)
- 57 page/s
- English
- pptx
- Detailed references
Everything On "Digital marketing in the United Kingdom (UK)" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Digital marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Channel distribution of digital marketing budgets in the United Kingdom (UK) in 2016Digital marketing budget split in the United Kingdom (UK) 2016, by channel
- How do you allocate budget across the customer life cycle?Measures for matching budget to customer life in digital marketing in the UK 2017
- Which measurements do you use to determine a digital campaign's success?Measures for success of digital marketing campaigns in the United Kingdom (UK) 2016
- Digital marketing methods ranked by share of companies reporting planned increase or decrease of marketing budget in the United Kingdom (UK) in 2017Digital marketing methods ranked by planned spending increase in the UK 2017
- What are your key performance indicators (KPIs) for mobile marketing?Key performance indicators for mobile marketing in the UK 2017
- Which objectives does retargeting fulfil?Reasons for using retargeting in digital marketing in the United Kingdom (UK) 2017
- Social Media Marketing
The most important statistics
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type of social mediaSocial media use by businesses in the United Kingdom (UK) 2012-2016, by media type
- Share of businesses using social media in the United Kingdom (UK) in 2013 and 2016, by industry sectorSocial media use by businesses in the United Kingdom (UK) 2013-16, by industry sector
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by business sizeSocial media use by businesses in the United Kingdom (UK) 2012-2016, by size
- Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017Social networks used for content marketing in the UK 2016-2017
- Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017Most effective social networks for content marketing in the UK 2016-2017
- E-mail Marketing
The most important statistics
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- What are your primary objectives for email campaigns?Reasons for using email campaigns in digital marketing in the UK 2017
- What is the maximum number of times you contact an address on your e-mail marketing list in one month?E-mail marketing: maximum contact volume monthly in the United Kingdom (UK) 2012-2016
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Content Marketing
The most important statistics
- Share of marketers using content marketing in the United Kingdom (UK) from 2012 to 2017Content marketing usage penetration in the United Kingdom (UK) 2012-2017
- Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016Content marketing: perceived effectiveness in the UK 2012-2016
- Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017Most effective content marketing tactics in the United Kingdom (UK) 2016-2017
- Content marketing tactics and channels ranked by usage among for-profit marketers in the United Kingdom (UK) from 2016 to 2017Leading content marketing tactics used in the United Kingdom (UK) 2016-2017
- Content marketing share of marketing budgets in the United Kingdom (UK) from 2013 to 2017Content marketing share of marketing budgets in the UK 2013-2017
- Organizational goals for content marketing in the United Kingdom (UK) in 2016Organizational goals for content marketing in the United Kingdom (UK) 2016
- Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017Content marketing spending change planned in the United Kingdom (UK) 2012-2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Content marketing methods used in Belgium 2018
- Planned marketing budget increase in UK enterprises 2013-2016
- Digital marketing: share of UK companies planning to increase budgets 2013-2016
- Leading factors influencing marketing professionals' media budget allocation in 2017
- Marketing executives' business confidence in the United Kingdom (UK) Q4 2014-Q2 2018
- Mean cost of U.S. opioid marketing 2013-2015, by ethnicity
- Marketing budget revision in the United Kingdom (UK) Q4 2014-Q4 2018
- Marketing budget change according to marketers in Canada 2017
- Marketing budget revision in the United Kingdom (UK) Q2 2018, by category
- Nonprofit content marketing: budget change in North America 2015
- Distribution of the content marketing budget in Norway 2018, by activity
- Distribution of marketing budget in the UK in 2013, by channel
- Opinion on share of marketing budget used on automation in Belgium 2016
- Marketing channel awareness among SMEs in the United Kingdom (UK) 2015
- Opinion on development of marketing automation budget in Belgium 2016
- Share of revenues spent on Point of Purchase advertising in France 2016, by clients
- Digital marketing channels not used by SMEs in the United Kingdom (UK) 2015
- Canada: company marketing budget shift to social media usage 2014, by company size
- Share of Cadmium emissions in Romania 2016
- Production value of electrical equipment manufacturers in Denmark 2008-2016
Studies
- Digital marketing in the United Kingdom (UK)
- Content marketing
- Marketing personalization
- Influencer marketing
- Digital marketing in Italy
- AI use in marketing
- Social media marketing
- Digital marketing in Denmark
- Marketing technology implementation
- Mobile marketing in the U.S.
- B2B marketing
- E-mail marketing
- SME marketing in the U.S.
- B2B Content Marketing 2019
- B2C Content Marketing 2019
Statistics on "Digital marketing in the United Kingdom (UK)"
- Channel distribution of digital marketing budgets in the United Kingdom (UK) in 2016
- How do you allocate budget across the customer life cycle?
- Which measurements do you use to determine a digital campaign's success?
- Digital marketing methods ranked by share of companies reporting planned increase or decrease of marketing budget in the United Kingdom (UK) in 2017
- What are your key performance indicators (KPIs) for mobile marketing?
- Which objectives does retargeting fulfil?
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type of social media
- Share of businesses using social media in the United Kingdom (UK) in 2013 and 2016, by industry sector
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by business size
- Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017
- Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017
- E-mail marketing spending at UK companies from 2007 to 2018
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- What are your primary objectives for email campaigns?
- What is the maximum number of times you contact an address on your e-mail marketing list in one month?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Share of marketers using content marketing in the United Kingdom (UK) from 2012 to 2017
- Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016
- Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017
- Content marketing tactics and channels ranked by usage among for-profit marketers in the United Kingdom (UK) from 2016 to 2017
- Content marketing share of marketing budgets in the United Kingdom (UK) from 2013 to 2017
- Organizational goals for content marketing in the United Kingdom (UK) in 2016
- Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017
- Content marketing methods used in Belgium in 2018
- Share of companies planning to increase their marketing budget in the United Kingdom (UK) from 2013 to 2016
- Share of companies planning a digital marketing budget increase in the United Kingdom (UK) from 2013 to 2016
- Leading factors influencing media budget allocation according to marketing professionals worldwide as of 2017
- Financial optimism among marketing executives in the United Kingdom (UK) from 4th quarter 2014 to 2nd quarter 2018
- Mean cost of opioid pharmaceutical marketing per 1,000 U.S. population in 2013-2015, by ethnicity (in U.S. dollars)*
- Revision of marketing budgets in the United Kingdom (UK) from 4th quarter 2014 to 4th quarter 2018
- Change in marketing budgets according to marketing professionals in Canada in 2017
- Downward and upward revision of marketing budgets in the United Kingdom (UK) in 2nd quarter 2018, by budget category*
- Is your nonprofit content marketing spending going to increase or decrease over the next 12 months?
- Distribution of the content marketing budget in Norway in 2018, by activity
- Which percentage of your total marketing budget is typically spent on these channels?*
- What budget in terms of total marketing budget do you spend on marketing automation?
- Awareness of selected digital marketing channels among small and medium-sized businesses in the United Kingdom (UK) in 2015
- To which level will the budget for marketing automation evolve in 2016 in terms of total marketing budget?
- Revenue distribution in Point of Purchase advertising in France in 2016, by clients
- Marketing channels currently not used by small and medium-sized businesses in the United Kingdom (UK) in 2015
- Share of businesses in Canada whose marketing budgets have shifted from paid media to social media as of June 2014, by company size
- Cadmium air emissions in Romania, by sector in 2016
- Production value of the manufacture of electrical equipment industry in Denmark from 2008 to 2016 (in million euros)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.