Distribution of Reddit.com traffic 2022, by country

In the six months ending February 2022, the United States accounted for 47.1 percent of traffic to online forum Reddit.com. The United Kingdom was ranked second, accounting for 7.46 percent of web visits to the social media platform.

Reddit in the United States

In May 2021, Reddit accounted for less than one percent of social media website traffic in the United States, still ranking the platform one of the leading social networks based on visits. Founded in 2005, Reddit is a discussion website which enables users to aggregate news by posting links and let other users vote and comment on them. There are thousands of subforums, called subreddits, on a wide range of topics available. One of the most popular subreddits is the AMA (“Ask Me Anything”), where celebrities, public figures or people in unique positions post threads that allow other Reddit users to ask them anything. In 2020, Bill Gates returned for his eighth AMA and the post generated over 87,000 upvotes, making it the second-most popular AMA of the year.

Reddit users in the United States

Reddit use in the United States is more prevalent among younger online audiences. During a February 2021 survey, it was found that 36 percent of internet users aged 18 to 29 years and 22 percent of users aged 30 to 49 years used Reddit. However, the reach of the social platform strongly declines with age. Also, whilst around a 23 of male adults in the U.S. access Reddit, only 12 percent of women do the same.