In 2020, the amount spend on advertisement per user worldwide increased around 3.5 U.S. dollars to 28.3 U.S dollars. According to the Statista Digital Market Outlook advertising spending per user in estimated to increase to almost 40 U.S dollars by 2025.
Social media advertising spending per internet user worldwide from 2017 to 2027
(in U.S. dollars)
Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or besides the newsfeed.
Social Media Advertising does not include ads within online games nor revenues generated from membership subscriptions or premium fees.
A detailed methodologycan be found in the Statista Market Insights.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (March 1, 2023). Social media advertising spending per internet user worldwide from 2017 to 2027 (in U.S. dollars) [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/325160/social-media-ad-spend-user/
Statista. "Social media advertising spending per internet user worldwide from 2017 to 2027 (in U.S. dollars)." Chart. March 1, 2023. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/325160/social-media-ad-spend-user/
Statista. (2023). Social media advertising spending per internet user worldwide from 2017 to 2027 (in U.S. dollars). Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/325160/social-media-ad-spend-user/
Statista. "Social Media Advertising Spending per Internet User Worldwide from 2017 to 2027 (in U.S. Dollars)." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/325160/social-media-ad-spend-user/
Statista, Social media advertising spending per internet user worldwide from 2017 to 2027 (in U.S. dollars) Statista, https://www.statista.com/statistics/325160/social-media-ad-spend-user/ (last visited December 04, 2024)
Social media advertising spending per internet user worldwide from 2017 to 2027 (in U.S. dollars) [Graph], Statista, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/325160/social-media-ad-spend-user/