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PepsiCo's advertising spending on Sierra Mist in the United States in 2012 and 2013 (in million U.S. dollars)

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Sierra Mist: ad spend in the U.S. 2012-2013 The timeline presents data on PepsiCo's advertising spending on Sierra Mist in the United States in 2012 and 2013. The company invested 4.2 million U.S. dollars on advertising the soft drink brand in 2013.
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Spending in million U.S. dollars
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Spending in million U.S. dollars
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Description Source More information
The timeline presents data on PepsiCo's advertising spending on Sierra Mist in the United States in 2012 and 2013. The company invested 4.2 million U.S. dollars on advertising the soft drink brand in 2013.
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Release date
September 2014
Region
United States
Survey time period
2012 and 2013
Special properties
measured media
Supplementary notes
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figure other than for 2013 come from an earlier AdAge articles.

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