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Digital buyer penetration in Canada as of June 2015, by age group

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Canada: digital buyer penetration 2015, by age This statistic presents the digital buyer penetration in Canada as of June 2015, broken down by age group. As of that month, 95 percent of Canadians aged 18 to 34 years had made a purchase online within the past year. The national average at that time was 84 percent.
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Description

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This statistic presents the digital buyer penetration in Canada as of June 2015, broken down by age group. As of that month, 95 percent of Canadians aged 18 to 34 years had made a purchase online within the past year. The national average at that time was 84 percent.
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Release date
November 2015
In cooperation with:
Ipsos
Region
Canada
Survey time period
June 12 to18, 2015
Number of respondents
718 respondents
Age group
18 years and older
Special properties
online purchase defined as checking out, providing payment information, picking a shipment destination
Method of interview
Online survey
Supplementary notes
Who made a purchase online via any connected device in the past 12 months.
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