Trust in advertising in the U.S. 2021, by medium

Published by
J. G. Navarro,
Aug 29, 2023
During a 2021 survey fielded among adults in the United States, gauging their perception of advertising, it was found that 46 percent of respondents thought TV and print ads were somewhat or very trustworthy, and 45 percent said the same about radio advertising.

Trust in advertising according to consumers in the United States as of January 2021, by medium

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Sources

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Release date

March 2021

Region

United States

Survey time period

December 31, 2020 to January 15, 2021

Number of respondents

*

Method of interview

Online survey

Supplementary notes

*The total survey sample was 18,929 across 17 markets; the source did not provide information about the U.S. sample number.
Respondents who answered "very" or "somewhat" trustworthy.

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