Consumers mobile shopping in stores in the UK 2014, by device and product type

This statistic displays the percentage of mobile shoppers who, during their most recent use of online product information, were at a physical store location in the United Kingdom (UK) in 2014, by device and product category. Only 2 percent of respondents stated they were at a physical location while most recently accessing insurance product information via tablet.

Share of mobile shoppers at a physical store location during last use of product information on a mobile device in the United Kingdom (UK) in 2014, by device and product category**

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Release date

July 2014


United Kingdom

Survey time period


Number of respondents


Special properties

smartphone and tablet users; mobile shoppers***

Method of interview

Online survey

Supplementary notes

* Smartphone users: n=1,901, tablet users: n=1,320

** The question was phrased by the source as follows: "Where were you when accessing the [category] information on your [device]?"

*** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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