Customer loyalty in Great Britain 2012, by sector

This statistic shows the share of customers who feel loyal towards businesses and other organisations in Great Britain, by sector. According to the survey, 62 percent of customers felt loyal to at least one supermarket brand in 2012.

For each one, please select if you feel you are a loyal customer to any business or organisation operating in the sector?

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Sources

Release date

May 2012

Region

United Kingdom (Great Britain)

Survey time period

April 20 to 29, 2012

Number of respondents

2,018 respondents

Age group

16-64 years

Special properties

British adults from variety of social grades; weighted to represent offline population

Method of interview

Online omnibus survey

Supplementary notes

Publication date unknown

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