As of April 2022, roughly 31 percent of global Instagram audiences were aged between 25 and 34 years. Over two thirds of total Instagram audiences were aged 34 years and younger and this makes the platform particularly attractive for marketers.
One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the second quarter of 2021, Snapchat had 293 million daily active users.
Distribution of Instagram users worldwide as of April 2022, by age group
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We Are Social, & Hootsuite, & DataReportal. (April 21, 2022). Distribution of Instagram users worldwide as of April 2022, by age group [Graph]. In Statista. Retrieved August 13, 2022, from https://www.statista.com/statistics/325587/instagram-global-age-group/
We Are Social, und Hootsuite, und DataReportal. "Distribution of Instagram users worldwide as of April 2022, by age group." Chart. April 21, 2022. Statista. Accessed August 13, 2022. https://www.statista.com/statistics/325587/instagram-global-age-group/
We Are Social, Hootsuite, DataReportal. (2022). Distribution of Instagram users worldwide as of April 2022, by age group. Statista. Statista Inc.. Accessed: August 13, 2022. https://www.statista.com/statistics/325587/instagram-global-age-group/
We Are Social, and Hootsuite, and DataReportal. "Distribution of Instagram Users Worldwide as of April 2022, by Age Group." Statista, Statista Inc., 21 Apr 2022, https://www.statista.com/statistics/325587/instagram-global-age-group/
We Are Social & Hootsuite & DataReportal, Distribution of Instagram users worldwide as of April 2022, by age group Statista, https://www.statista.com/statistics/325587/instagram-global-age-group/ (last visited August 13, 2022)
