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Instagram: distribution of global audiences 2019, by age group
Instagram: distribution of global audiences 2019, by age group
Distribution of Instagram users worldwide as of July 2019, by age group
by J. Clement,
last edited
Aug 9, 2019
As of July 2019, 34 percent of global Instagram audiences were aged between 25 and 34 years. In total, over two thirds of total Instagram audiences were aged 34 years and younger and this makes the platform particularly attractive for marketers.
Instagram usersWith over 1 billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in the United States, Brazil, and India, which have over 110 million, 70 and 69 million Instagram users each. In the United States, the number of Instagram users is projected to surpass 130 million MAU in 2022.
Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. Snapchat had 186 million daily active users as of the end of 2018.
Distribution of Instagram users worldwide as of July 2019, by age group
Loading statistic...
| Percentage of users | |
|---|---|
| 13-17 | 6.2% |
| 18-24 | 31% |
| 25-34 | 34% |
| 35-44 | 15.8% |
| 45-54 | 7.4% |
| 55-64 | 2.9% |
| 65+ | 2.8% |
| Percentage of users | |
|---|---|
| 13-17 | 6.2% |
| 18-24 | 31% |
| 25-34 | 34% |
| 35-44 | 15.8% |
| 45-54 | 7.4% |
| 55-64 | 2.9% |
| 65+ | 2.8% |
© Statista 2019
About this statistic
Sources: Hootsuite; We Are Social; Instagram; DataReportal
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by J. Clement,
last edited
Aug 9, 2019
As of July 2019, 34 percent of global Instagram audiences were aged between 25 and 34 years. In total, over two thirds of total Instagram audiences were aged 34 years and younger and this makes the platform particularly attractive for marketers.
Instagram usersWith over 1 billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in the United States, Brazil, and India, which have over 110 million, 70 and 69 million Instagram users each. In the United States, the number of Instagram users is projected to surpass 130 million MAU in 2022.
Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. Snapchat had 186 million daily active users as of the end of 2018.
- Sources
- Hootsuite; We Are Social; Instagram; DataReportal
- Show further sources information
- Show publisher information
- Release date
- July 2019
- Region
- Worldwide
- Survey time period
- July 2019
- Age group
- 13 years and older
- Special properties
- based on addressable ad audience
- Supplementary notes
- Values may not sum up to 100 percent due to rounding.
Source
- Sources
- Hootsuite; We Are Social; Instagram; DataReportal
- Show further sources information
- Show publisher information
- Release date
- July 2019
More information
- Region
- Worldwide
- Survey time period
- July 2019
- Age group
- 13 years and older
- Special properties
- based on addressable ad audience
- Supplementary notes
- Values may not sum up to 100 percent due to rounding.
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