Instagram: distribution of global audiences 2019, by age group
Distribution of Instagram users worldwide as of July 2019, by age group
As of July 2019, 34 percent of global Instagram audiences were aged between 25 and 34 years. In total, over two thirds of total Instagram audiences were aged 34 years and younger and this makes the platform particularly attractive for marketers.
Instagram usersWith over 1 billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in the United States, Brazil, and India, which have over 110 million, 70 and 69 million Instagram users each. In the United States, the number of Instagram users is projected to surpass 130 million MAU in 2022.
Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. Snapchat had 186 million daily active users as of the end of 2018.
Distribution of Instagram users worldwide as of July 2019, by age group
Loading statistic...
| Percentage of users | |
|---|---|
| 13-17 | 6.2% |
| 18-24 | 31% |
| 25-34 | 34% |
| 35-44 | 15.8% |
| 45-54 | 7.4% |
| 55-64 | 2.9% |
| 65+ | 2.8% |
Source
More information
Statistics on "Instagram"
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Instagram: income distribution of global audiences 2014
- Instagram user distribution in Luxembourg 2019, by age group and gender
- Facebook: gender distribtion of MENA audiences 2014
- Google Plus penetration in selected global markets 2014
- Google Plus account ownership worldwide 2014
- Facebook: age distribtion of MENA audiences 2014
- Pinterest gender distribution of global signups 2016
- Daily Instagram users in Sweden 2016, by age group
- Turkey: social network penetration Q3-Q4 2017
- Weekly social media usage rate among children in Sweden 2016
- Share of Instagram in mobile social media market India 2017-2018
- Share of Instagram in desktop social media market India 2017-2018
- Share of Instagram in social media market India 2017-2018
- Share of Instagram in tablet social media market India 2017-2018
- Lithuania: Instagram users by age 2019
- Italy: transportation and storage firms using social media by platforms number 2014
- Uruguay: Instagram user penetration 2017-2018
- Frequency of posting content on social media in Poland 2015
- Share of users accessing social media via laptop South Korea 2018, by age group
- Global opinion on governmental internet censorship 2014, by country
Statistics on "Instagram"
Related topics
About Statista
