This statistic provides information on the distribution of Instagram users worldwide as of January 2019, sorted by age group. During the survey period it was found that 33 percent of global Instagram users were aged between 25 and 34 years.
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Instagram: distribution of global audiences 2018, by age group
Distribution of Instagram users worldwide as of January 2018, by age group
This statistic provides information on the distribution of Instagram users worldwide as of January 2019, sorted by age group. During the survey period it was found that 33 percent of global Instagram users were aged between 25 and 34 years.
Loading statistic...
| Percentage of users | |
|---|---|
| 13-17 | 6% |
| 18-24 | 32% |
| 25-34 | 33% |
| 35-44 | 16% |
| 45-54 | 9% |
| 55-64 | 3% |
| 65+ | 2% |
| Percentage of users | |
|---|---|
| 13-17 | 6% |
| 18-24 | 32% |
| 25-34 | 33% |
| 35-44 | 16% |
| 45-54 | 9% |
| 55-64 | 3% |
| 65+ | 2% |
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This statistic provides information on the distribution of Instagram users worldwide as of January 2019, sorted by age group. During the survey period it was found that 33 percent of global Instagram users were aged between 25 and 34 years.
Show more- Show sources information
- Show publisher information
- Release date
- January 2019
- Region
- Worldwide
- Survey time period
- January 2018
- Age group
- 13 years and older
- Special properties
- based on addressable ad audience
- Supplementary notes
- Values may not sum up to 100 percent due to rounding.
More information
- Region
- Worldwide
- Survey time period
- January 2018
- Age group
- 13 years and older
- Special properties
- based on addressable ad audience
- Supplementary notes
- Values may not sum up to 100 percent due to rounding.
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Statistics on "Instagram"
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- Number of daily active Instagram users from October 2016 to September 2017 (in millions)Number of daily active Instagram users 2017
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)Daily active users of Instagram Stories 2019
- Number of Instagram users in the United States from 2017 to 2022 (in millions)Instagram: number of users in the United States 2017-2022
- Projected annual Instagram user growth in the United States from 2017 to 2022U.S. Instagram user development 2017-2022
- Instagram penetration rate in the United States from 2017 to 2022U.S. Instagram usage rate 2017-2022
- Number of Instagram users worldwide from 2016 to 2022 (in millions)Instagram: number of global users 2016-2022
- Price of selected acquisitions by Facebook as of July 2017 (in million U.S. dollars)Price of selected acquisitions by Facebook 2017
- Benchmark
The most important statistics
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- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018Preferred social networks of U.S. teens 2012-2018
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017Reach of social media used by U.S. teens and young adults 2017
- Mobile audience reach of leading smartphone apps in the United States as of December 2018Reach of most popular U.S. smartphone apps 2018
- Demographics
The most important statistics
- Share of worldwide Millennial internet with an Instagram account from 2014 to 2016Instagram: global Millennial membership 2014-2016
- Distribution of Instagram users worldwide as of January 2019, by age and genderInstagram: distribution of global audiences 2019, by age and gender
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- Distribution of Instagram users worldwide as of January 2019, by genderInstagram: distribution of global audiences 2019, by gender
- Distribution of Instagram users in the United States as of November 2018, by age groupInstagram user share in the United States 2018, by age group
- Percentage of U.S. adults who use Instagram as of January 2018, by age groupInstagram usage reach in the United States 2018, by age group
- Percentage of U.S. internet users who use Instagram as of January 2018, by annual household income (in U.S. dollars)Instagram usage reach in the United States 2018, by income
- Percentage of U.S. adults who use Instagram as of January 2018, by educational backgroundInstagram usage reach in the United States 2018, by education
- Usage
The most important statistics
- Instagram accounts with the most followers worldwide as of January 2019 (in millions)Instagram accounts with the most followers worldwide 2019
- Usage penetration of Instagram in selected countries as of January 2019Instagram usage 2019, by country
- Frequency of Instagram use in the United States as of January 2018Instagram usage frequency in the United States 2018
- Frequency of Instagram use in the United States as of February 2018, by genderInstagram usage frequency in the United States 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age groupInstagram usage frequency in the United States 2018, by age group
- Most popular tourist attractions worldwide on Instagram as of May 2017, by number of posts (in millions)Most instagrammed tourist attractions worldwide 2017
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017U.S. social commerce reach 2017, by platform
- Share of global internet users who have watched live a stream via Facebook, Instagram, or Twitter in the last month from 3rd quarter 2016 to 2nd quarter 2017Social media live stream audiences worldwide 2016-2017
- Advertising and marketing
The most important statistics
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- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)Number of Instagram business profiles 2016-2017
- Most popular publishers on Instagram as of January 2018, by user engagement (in million interactions)Instagram: most-engaged publishers 2018
- Biggest news and media publishers on Instagram worldwide as of May 2016 and May 2017, by number of videos postedLeading news & media publishers on Instagram worldwide 2016-2017
- Most pictured brands found on Instagram posts worldwide as of July 2017 (in 1,000s)Most pictured brands found on Instagram posts worldwide as of 2017
- Average number of daily brand posts on Instagram as of 4th quarter 2017, by profile sizeAverage daily Instagram brand posts 2017, by profile size
- Average number of monthly brand posts on Instagram from January to December 2017Average monthly Instagram brand posts 2017
- Average number of video and image post user interactions on Instagram as of July 2017, by profile sizeInstagram: video and image post user interactions 2017, by profile size
- Influencers
The most important statistics
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- Global Instagram influencer market size from 2017 to 2019 (in billion U.S. dollars)Instagram influencer market size 2017-2019
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)Instagram: number of brand sponsored influencer posts 2016-2019
- Most popular sponsored influencers on Instagram as of July 2017, based on user engagement (in millions)Popular sponsored influencers on Instagram 2017
- Fastest-growing English-language influencers on Instagram as of November 2018, based on follower growth in the past 4 weeksFastest-growing English-language influencers on Instagram 2018
- Average number of engagements per influencer-generated content on Instagram worldwide in 2017, by follower countInstagram: average IGC engagements 2017, by follower count
- Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower countInstagram: average IGC engagement rate 2017, by follower count
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Free statistics
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Number of daily active Instagram users from October 2016 to September 2017 (in millions)
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- Projected annual Instagram user growth in the United States from 2017 to 2022
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