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Instagram: distribution of global audiences 2018, by age group
Distribution of Instagram users worldwide as of January 2018, by age group

Percentage of users | |
---|---|
13-17 | 6% |
18-24 | 32% |
25-34 | 33% |
35-44 | 16% |
45-54 | 9% |
55-64 | 3% |
65+ | 2% |
Percentage of users | |
---|---|
13-17 | 6% |
18-24 | 32% |
25-34 | 33% |
35-44 | 16% |
45-54 | 9% |
55-64 | 3% |
65+ | 2% |
© Statista 2019
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- Release date
- January 2019
- Region
- Worldwide
- Survey time period
- January 2018
- Age group
- 13 years and older
- Special properties
- based on addressable ad audience
- Supplementary notes
- Values may not sum up to 100 percent due to rounding.
- Region
- Worldwide
- Survey time period
- January 2018
- Age group
- 13 years and older
- Special properties
- based on addressable ad audience
- Supplementary notes
- Values may not sum up to 100 percent due to rounding.




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- Overview
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)Number of monthly active Instagram users 2013-2018
- Number of daily active Instagram users from October 2016 to September 2017 (in millions)Number of daily active Instagram users 2017
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)Daily active users of Instagram Stories 2019
- Number of Instagram users in the United States from 2017 to 2022 (in millions)Instagram: number of users in the United States 2017-2022
- Projected annual Instagram user growth in the United States from 2017 to 2022U.S. Instagram user development 2017-2022
- Instagram penetration rate in the United States from 2017 to 2022U.S. Instagram usage rate 2017-2022
- Number of Instagram users worldwide from 2016 to 2022 (in millions)Instagram: number of global users 2016-2022
- Price of selected acquisitions by Facebook as of July 2017 (in million U.S. dollars)Price of selected acquisitions by Facebook 2017
- Benchmark
- Leading countries based on number of Instagram users as of January 2019 (in millions)Countries with the most Instagram users as of October 2019
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018Preferred social networks of U.S. teens 2012-2018
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017Reach of social media used by U.S. teens and young adults 2017
- Mobile audience reach of leading smartphone apps in the United States as of December 2018Reach of most popular U.S. smartphone apps 2018
- Demographics
- Share of worldwide Millennial internet with an Instagram account from 2014 to 2016Instagram: global Millennial membership 2014-2016
- Distribution of Instagram users worldwide as of January 2019, by age and genderInstagram: distribution of global audiences 2019, by age and gender
- Distribution of Instagram users worldwide as of January 2018, by age groupInstagram: distribution of global audiences 2018, by age group
- Distribution of Instagram users worldwide as of January 2019, by genderInstagram: distribution of global audiences 2019, by gender
- Distribution of Instagram users in the United States as of November 2018, by age groupInstagram user share in the United States 2018, by age group
- Percentage of U.S. adults who use Instagram as of January 2018, by age groupInstagram usage reach in the United States 2018, by age group
- Percentage of U.S. internet users who use Instagram as of January 2018, by annual household income (in U.S. dollars)Instagram usage reach in the United States 2018, by income
- Percentage of U.S. adults who use Instagram as of January 2018, by educational backgroundInstagram usage reach in the United States 2018, by education
- Usage
- Instagram accounts with the most followers worldwide as of January 2019 (in millions)Instagram accounts with the most followers worldwide 2019
- Usage penetration of Instagram in selected countries as of January 2019Instagram usage 2019, by country
- Frequency of Instagram use in the United States as of January 2018Instagram usage frequency in the United States 2018
- Frequency of Instagram use in the United States as of February 2018, by genderInstagram usage frequency in the United States 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age groupInstagram usage frequency in the United States 2018, by age group
- Most popular tourist attractions worldwide on Instagram as of May 2017, by number of posts (in millions)Most instagrammed tourist attractions worldwide 2017
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017U.S. social commerce reach 2017, by platform
- Share of global internet users who have watched live a stream via Facebook, Instagram, or Twitter in the last month from 3rd quarter 2016 to 2nd quarter 2017Social media live stream audiences worldwide 2016-2017
- Advertising and marketing
- Social media platforms used by B2C marketers in North America as of July 2017Usage of social media platforms for B2C content marketing in North America 2017
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)Number of Instagram business profiles 2016-2017
- Most popular publishers on Instagram as of January 2018, by user engagement (in million interactions)Instagram: most-engaged publishers 2018
- Biggest news and media publishers on Instagram worldwide as of May 2016 and May 2017, by number of videos postedLeading news & media publishers on Instagram worldwide 2016-2017
- Most pictured brands found on Instagram posts worldwide as of July 2017 (in 1,000s)Most pictured brands found on Instagram posts worldwide as of 2017
- Average number of daily brand posts on Instagram as of 4th quarter 2017, by profile sizeAverage daily Instagram brand posts 2017, by profile size
- Average number of monthly brand posts on Instagram from January to December 2017Average monthly Instagram brand posts 2017
- Average number of video and image post user interactions on Instagram as of July 2017, by profile sizeInstagram: video and image post user interactions 2017, by profile size
- Influencers
- Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age groupOnline brand discovery through celebrity endorsements 2017, by age
- Global Instagram influencer market size from 2017 to 2019 (in billion U.S. dollars)Instagram influencer market size 2017-2019
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)Instagram: number of brand sponsored influencer posts 2016-2019
- Most popular sponsored influencers on Instagram as of July 2017, based on user engagement (in millions)Popular sponsored influencers on Instagram 2017
- Fastest-growing English-language influencers on Instagram as of November 2018, based on follower growth in the past 4 weeksFastest-growing English-language influencers on Instagram 2018
- Average number of engagements per influencer-generated content on Instagram worldwide in 2017, by follower countInstagram: average IGC engagements 2017, by follower count
- Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower countInstagram: average IGC engagement rate 2017, by follower count
- Average number of engagements per branded influencer-generated content on Instagram worldwide in 2017, by follower countInstagram: average branded IGC engagements 2017, by follower count
- Instagram: income distribution of global audiences 2014
- Instagram user distribution in Luxembourg 2019, by age group and gender
- Google Plus account ownership worldwide 2014
- Facebook: age distribtion of MENA audiences 2014
- Facebook: gender distribtion of MENA audiences 2014
- Google Plus penetration in selected global markets 2014
- Pinterest: gender distribution of global signups 2016
- Daily Instagram users in Sweden 2016, by age group
- Turkey: social network penetration Q3-Q4 2017
- Latin America: countries with most Instagram users 2018
- Internet users who regularly visit Instagram in the U.S. 2018, by age
- Daily social media usage worldwide 2016, by age group
- Share of Instagram in desktop social media market India 2017-2018
- Share of Instagram in tablet social media market India 2017-2018
- Share of Instagram users in Finland 2015, by age group and gender
- Share of global Amazon Go discussion on social 2018, by topic
- Italy: social media usage in the healthcare sector 2018
- Distribution of the usage of online market places in Sweden 2016, by frequency
- Trust in news by social media news consumers in Australia 2018
- Buildings taller than 200 meters worldwide by select country 2018
- Social media usage in the Netherlands
- Social media usage in Finland
- Social media usage in Belgium
- Mobile social media usage in the United States
- Mobile social media usage worldwide
- Social media usage in Sweden
- Social media usage in Denmark
- Social media usage in Norway
- Social media usage in the United Kingdom (UK)
- Social media usage in the European Union (EU)
- Social media usage in Spain
- Social media usage in India
- Social media and events
- Beauty content on social media
- Social media and politics in the United States
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Number of daily active Instagram users from October 2016 to September 2017 (in millions)
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)
- Projected annual Instagram user growth in the United States from 2017 to 2022
- Price of selected acquisitions by Facebook as of July 2017 (in million U.S. dollars)
- Leading countries based on number of Instagram users as of January 2019 (in millions)
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017
- Mobile audience reach of leading smartphone apps in the United States as of December 2018
- Share of worldwide Millennial internet with an Instagram account from 2014 to 2016
- Distribution of Instagram users worldwide as of January 2019, by age and gender
- Distribution of Instagram users worldwide as of January 2018, by age group
- Distribution of Instagram users worldwide as of January 2019, by gender
- Percentage of U.S. adults who use Instagram as of January 2018, by age group
- Percentage of U.S. internet users who use Instagram as of January 2018, by annual household income (in U.S. dollars)
- Percentage of U.S. adults who use Instagram as of January 2018, by educational background
- Percentage of U.S. internet users who use Instagram in April 2015, by ethnicity
- Regional distribution of desktop traffic to Instagram.com as of October 2018, by country
- Instagram accounts with the most followers worldwide as of January 2019 (in millions)
- Frequency of Instagram use in the United States as of January 2018
- Frequency of Instagram use in the United States as of February 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age group
- Most popular tourist attractions worldwide on Instagram as of May 2017, by number of posts (in millions)
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
- Leading apps that male mobile users in the United States least can do without as of 2nd quarter 2017
- Leading apps that female mobile users in the United States least can do without as of 2nd quarter 2017
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)
- Most popular publishers on Instagram as of January 2018, by user engagement (in million interactions)
- Biggest news and media publishers on Instagram worldwide as of May 2016 and May 2017, by number of videos posted
- Most pictured brands found on Instagram posts worldwide as of July 2017 (in 1,000s)
- Average number of video and image post user interactions on Instagram as of July 2017, by profile size
- Average number of monthly image posts by brands to Instagram as of December 2017, by profile size
- Average number of monthly video posts by brands to Instagram as of July 2017, by profile size
- Average number of monthly image posts by brands to Instagram from January 2016 to December 2017
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017
- Monthly follower growth of brand Instagram profiles from August to December 2017
- Average number of daily brand posts on Instagram in 2017, by vertical
- Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)
- Distribution of Instagram users worldwide as of 1st half 2014, by income
- Global Google Plus account ownership from 2012 to 2014
- Distribution of Facebook users in the Middle East and North Africa as of 1st half 2014, by age
- Distribution of Facebook users in the Middle East and North Africa as of 1st half 2014, by gender
- Share of internet users in selected countries who use Google Plus on a monthly basis as of 1st quarter 2014
- Distribution of Pinterest users worldwide as of October 2016, by gender
- Penetration of leading social networks in Turkey as of 3rd and 4th quarter 2017, by platform
- Distribution of Amazon Go discussion on social media worldwide as of January 2018, by topic
- Number of Instagram users in the United States from 2017 to 2022 (in millions)
- Instagram penetration rate in the United States from 2017 to 2022
- Number of Instagram users worldwide from 2016 to 2022 (in millions)
- Projected revenue of Instagram from 2015 to 2021 (in million U.S. dollars)
- Distribution of Instagram users in the United States as of November 2018, by age group
- Usage penetration of Instagram in selected countries as of January 2019
- Share of global internet users who have watched live a stream via Facebook, Instagram, or Twitter in the last month from 3rd quarter 2016 to 2nd quarter 2017
- Social media platforms used by B2C marketers in North America as of July 2017
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)
- Average number of daily brand posts on Instagram as of 4th quarter 2017, by profile size
- Average number of monthly brand posts on Instagram from January to December 2017
- Average cost-per-click (CPC) on Instagram advertising in selected countries as of 4th quarter 2017 (in U.S. dollars)
- Global Instagram influencer market size from 2017 to 2019 (in billion U.S. dollars)
- Most popular sponsored influencers on Instagram as of July 2017, based on user engagement (in millions)
- Fastest-growing English-language influencers on Instagram as of November 2018, based on follower growth in the past 4 weeks
- Average number of engagements per influencer-generated content on Instagram worldwide in 2017, by follower count
- Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower count
- Average number of engagements per branded influencer-generated content on Instagram worldwide in 2017, by follower count
- Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower count
- Distribution of total number of users of Instagram in Luxembourg as of January 2019, by age group and gender
- Share of individuals who used Instagram daily in Sweden in 2016, by age group
- Countries with the most Instagram users in Latin America as of December 2018 (in millions)
- Share of internet users who regularly visit Instagram in the United States in 2018, by age
- Daily time spent on social networking by internet users worldwide as of 2nd quarter 2016, by age group (in minutes)
- Share of Instagram in desktop social media market across India from November 2017 to November 2018
- Share of Instagram in tablet social media market across India from November 2017 to November 2018
- Share of Instagram users in Finland in 2015, by age group and gender
- Most popular social media in the healthcare sector in Italy as of 2018
- Distribution of individuals who used online market places in Sweden as of April 2016, by frequency of use
- Trust in news by consumers who use social media as a main source of news in Australia as of February 2018
- Number of tall buildings exceeding 200 meters in height worldwide as of June 2018, by select country
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