Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Instagram: distribution of global audiences 2020, by age group

As of October 2020, 33.1 percent of global Instagram audiences were aged between 25 and 34 years. In total, over two thirds of total Instagram audiences were aged 34 years and younger and this makes the platform particularly attractive for marketers.

Instagram users



With over 1 billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in the United States, India, and Brazil, which have over 140 million, 120 and 95 million Instagram users each. In the United States, the number of Instagram users is projected to surpass 130 million MAU in 2022.

Instagram features



One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. Snapchat had 238 million daily active users as of the second quarter of 2020.

Distribution of Instagram users worldwide as of October 2020, by age group

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

October 2020

Region

Worldwide

Survey time period

October 2020

Age group

13 years and older

Special properties

based on addressable ad audience

Supplementary notes

Values may not sum up to 100 percent due to rounding.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Instagram"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.