- Internet›
- Social Media & User-Generated Content›
Instagram: distribution of global audiences 2019, by age group
Instagram: distribution of global audiences 2019, by age group
Distribution of Instagram users worldwide as of January 2019, by age group
This statistic provides information on the distribution of Instagram users worldwide as of January 2019, sorted by age group. During the survey period it was found that 33 percent of global Instagram users were aged between 25 and 34 years.
Distribution of Instagram users worldwide as of January 2019, by age group
Loading statistic...
| Percentage of users | |
|---|---|
| 13-17 | 6% |
| 18-24 | 32% |
| 25-34 | 33% |
| 35-44 | 16% |
| 45-54 | 9% |
| 55-64 | 3% |
| 65+ | 2% |
| Percentage of users | |
|---|---|
| 13-17 | 6% |
| 18-24 | 32% |
| 25-34 | 33% |
| 35-44 | 16% |
| 45-54 | 9% |
| 55-64 | 3% |
| 65+ | 2% |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic provides information on the distribution of Instagram users worldwide as of January 2019, sorted by age group. During the survey period it was found that 33 percent of global Instagram users were aged between 25 and 34 years.
Show more- Show sources information
- Show publisher information
- Release date
- January 2019
- Region
- Worldwide
- Survey time period
- January 2019
- Age group
- 13 years and older
- Special properties
- based on addressable ad audience
- Supplementary notes
- Values may not sum up to 100 percent due to rounding.
Source
- Show sources information
- Show publisher information
- Release date
- January 2019
More information
- Region
- Worldwide
- Survey time period
- January 2019
- Age group
- 13 years and older
- Special properties
- based on addressable ad audience
- Supplementary notes
- Values may not sum up to 100 percent due to rounding.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Instagram
- 133 page/s
- English
- pptx
- Detailed references
Everything On "Instagram" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Instagram"
- Overview
The most important statistics
- Projected revenue of Instagram from 2015 to 2021 (in million U.S. dollars)Estimated annual Instagram revenue 2015-2021
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)Number of monthly active Instagram users 2013-2018
- Number of daily active Instagram users from October 2016 to September 2017 (in millions)Number of daily active Instagram users 2017
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)Daily active users of Instagram Stories 2019
- Number of Instagram users in the United States from 2017 to 2022 (in millions)Instagram: number of users in the United States 2017-2022
- Projected annual Instagram user growth in the United States from 2017 to 2022U.S. Instagram user development 2017-2022
- Instagram penetration rate in the United States from 2017 to 2022U.S. Instagram usage rate 2017-2022
- Number of Instagram users worldwide from 2016 to 2022 (in millions)Instagram: number of global users 2016-2022
- Benchmark
The most important statistics
- Leading countries based on number of Instagram users as of January 2019 (in millions)Countries with the most Instagram users as of October 2019
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018Preferred social networks of U.S. teens 2012-2018
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017Reach of social media used by U.S. teens and young adults 2017
- Mobile audience reach of leading smartphone apps in the United States as of December 2018Reach of most popular U.S. smartphone apps 2018
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Demographics
The most important statistics
- Number of Instagram users in the United States as of August 2018, by age group (in millions)Number of U.S. Instagram users 2016, by age
- Distribution of Instagram users worldwide as of January 2019, by age and genderInstagram: distribution of global audiences 2019, by age and gender
- Distribution of Instagram users worldwide as of January 2019, by age groupInstagram: distribution of global audiences 2019, by age group
- Distribution of Instagram users worldwide as of January 2019, by genderInstagram: distribution of global audiences 2019, by gender
- Distribution of Instagram users in the United States as of February 2019, by age groupInstagram user share in the United States 2019, by age group
- Distribution of Instagram users in the United States as of February 2019, by genderInstagram user share in the United States 2019, by gender
- Percentage of U.S. adults who use Instagram as of January 2018, by age groupInstagram usage reach in the United States 2018, by age group
- Percentage of U.S. internet users who use Instagram as of January 2018, by annual household income (in U.S. dollars)Instagram usage reach in the United States 2018, by income
- Usage
The most important statistics
- Instagram accounts with the most followers worldwide as of April 2019 (in millions)Instagram accounts with the most followers worldwide 2019
- Usage penetration of Instagram in selected countries as of January 2019Instagram usage 2019, by country
- Share of internet users who regularly visit Instagram in the United States in 2018, by ageInternet users who regularly visit Instagram in the U.S. 2018, by age
- Frequency of Instagram use in the United States as of January 2018Instagram usage frequency in the United States 2018
- Frequency of Instagram use in the United States as of February 2018, by genderInstagram usage frequency in the United States 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age groupInstagram usage frequency in the United States 2018, by age group
- Social media activities on select social networks by social media users in the United States in November 2018U.S. social media activities 2018, by platform
- Most popular tourist attractions worldwide on Instagram as of September 2018, by number of posts (in millions)Most instagrammed tourist attractions worldwide 2018
- Advertising and marketing
The most important statistics
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018, by target group
- Most important social media platforms for marketers worldwide as of January 2018Most important social media platforms for marketers worldwide 2018
- Most important social media platforms for B2B and B2C marketers as of January 2018Most important social media platforms for B2B and B2C marketers 2018
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)Number of Instagram business profiles 2016-2017
- Most popular publishers on Instagram as of January 2018, by user engagement (in million interactions)Instagram: most-engaged publishers 2018
- Average number of monthly brand posts on Instagram from January to December 2017Average monthly Instagram brand posts 2017
- Average number of monthly image posts by brands to Instagram as of December 2017, by profile sizeInstagram: monthly image posts by brands 2017, by profile size
- Influencers
The most important statistics
- Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age groupOnline brand discovery through celebrity endorsements 2017, by age
- Global Instagram influencer market size from 2017 to 2020 (in billion U.S. dollars)Instagram influencer market size 2017-2020
- Number of brand sponsored influencer posts on Instagram from 2016 to 2020 (in millions)Instagram: number of brand sponsored influencer posts 2016-2020
- Instagram influencer marketing spending worldwide from 2013 to 2020 (in million U.S. dollars)Global Instagram influencer marketing spending 2013-2020
- Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followersActive Instagram influencers share 2013-2018, by number of followers
- Fastest-growing English-language influencers on Instagram as of November 2018, based on follower growth in the past 4 weeksFastest-growing English-language influencers on Instagram 2018
- Average media value per post of the most-followed fashion and beauty influencers on Instagram worldwide as of November 2018 (in U.S. dollars)Instagram post value of the most-followed fashion and beauty influencers 2018
- Average media value per post of the most-followed athletes on Instagram worldwide as of November 2018 (in U.S. dollars)Instagram post value of the most-followed athletes worldwide 2018
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Instagram: income distribution of global audiences 2014
- Instagram user distribution in Luxembourg 2019, by age group and gender
- Facebook: gender distribtion of MENA audiences 2014
- Google Plus penetration in selected global markets 2014
- Google Plus account ownership worldwide 2014
- Facebook: age distribtion of MENA audiences 2014
- Pinterest gender distribution of global signups 2016
- Daily Instagram users in Sweden 2016, by age group
- Social media usage in Poland 2016
- Daily usage of social media among children in Norway 2017, by age group and gender
- Daily social media usage worldwide 2016, by age group
- Share of Instagram in desktop social media market India 2017-2018
- Share of Instagram in social media market India 2017-2018
- Share of Instagram in tablet social media market India 2017-2018
- U.S. teens who have ever used selected social media 2018, by gender
- Usage of direct-purchase on social media by U.S. consumers 2018
- Share of children who make friends online in China 2015, by age group
- Tablet usage for social media participation in Finland 2017, by activity
- A.S. Roma: Instagram post comments February 2019
- Popular social media activities in Brazil 2017
Studies
- Social media usage in the Netherlands
- Social media usage in Finland
- Social media usage in Belgium
- Mobile social media usage in the United States
- Mobile social media usage worldwide
- Social media usage in Sweden
- Social media usage in Denmark
- Social media usage in Norway
- Social media usage in the United Kingdom (UK)
- Social media usage in the European Union (EU)
- Social media usage in Spain
- Social media usage in the United States
- Social media usage in India
- Social media advertising in the Netherlands
- Social media and politics in the United States
Statistics on "Instagram"
- Projected revenue of Instagram from 2015 to 2021 (in million U.S. dollars)
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Number of daily active Instagram users from October 2016 to September 2017 (in millions)
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)
- Number of Instagram users in the United States from 2017 to 2022 (in millions)
- Projected annual Instagram user growth in the United States from 2017 to 2022
- Instagram penetration rate in the United States from 2017 to 2022
- Number of Instagram users worldwide from 2016 to 2022 (in millions)
- Price of selected acquisitions by Facebook as of July 2017 (in million U.S. dollars)
- Leading countries based on number of Instagram users as of January 2019 (in millions)
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017
- Mobile audience reach of leading smartphone apps in the United States as of December 2018
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Number of Instagram users in the United States as of August 2018, by age group (in millions)
- Distribution of Instagram users worldwide as of January 2019, by age and gender
- Distribution of Instagram users worldwide as of January 2019, by age group
- Distribution of Instagram users worldwide as of January 2019, by gender
- Distribution of Instagram users in the United States as of February 2019, by age group
- Distribution of Instagram users in the United States as of February 2019, by gender
- Percentage of U.S. adults who use Instagram as of January 2018, by age group
- Percentage of U.S. internet users who use Instagram as of January 2018, by annual household income (in U.S. dollars)
- Percentage of U.S. adults who use Instagram as of January 2018, by educational background
- Percentage of U.S. internet users who use Instagram in April 2015, by ethnicity
- Regional distribution of desktop traffic to Instagram.com as of January 2019, by country
- Instagram accounts with the most followers worldwide as of April 2019 (in millions)
- Usage penetration of Instagram in selected countries as of January 2019
- Share of internet users who regularly visit Instagram in the United States in 2018, by age
- Frequency of Instagram use in the United States as of January 2018
- Frequency of Instagram use in the United States as of February 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age group
- Social media activities on select social networks by social media users in the United States in November 2018
- Most popular tourist attractions worldwide on Instagram as of September 2018, by number of posts (in millions)
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
- Share of global internet users who have watched live a stream via Facebook, Instagram, or Twitter in the last month from 3rd quarter 2016 to 2nd quarter 2017
- Leading apps that male mobile users in the United States least can do without as of 2nd quarter 2017
- Leading apps that female mobile users in the United States least can do without as of 2nd quarter 2017
- Leading social media platforms used by marketers worldwide as of January 2018
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018
- Most important social media platforms for marketers worldwide as of January 2018
- Most important social media platforms for B2B and B2C marketers as of January 2018
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)
- Most popular publishers on Instagram as of January 2018, by user engagement (in million interactions)
- Average number of monthly brand posts on Instagram from January to December 2017
- Average number of monthly image posts by brands to Instagram as of December 2017, by profile size
- Average number of monthly image posts by brands to Instagram from January 2016 to December 2017
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017
- Monthly follower growth of brand Instagram profiles from August to December 2017
- Average cost-per-click (CPC) on Instagram advertising in selected countries as of 4th quarter 2017 (in U.S. dollars)
- Average number of daily brand posts on Instagram in 2017, by vertical
- Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group
- Global Instagram influencer market size from 2017 to 2020 (in billion U.S. dollars)
- Number of brand sponsored influencer posts on Instagram from 2016 to 2020 (in millions)
- Instagram influencer marketing spending worldwide from 2013 to 2020 (in million U.S. dollars)
- Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followers
- Fastest-growing English-language influencers on Instagram as of November 2018, based on follower growth in the past 4 weeks
- Average media value per post of the most-followed fashion and beauty influencers on Instagram worldwide as of November 2018 (in U.S. dollars)
- Average media value per post of the most-followed athletes on Instagram worldwide as of November 2018 (in U.S. dollars)
- Share of social video posts of influencers on selected platforms worldwide as of February 2018, by influencer tier
- Distribution of Instagram users worldwide as of 1st half 2014, by income
- Distribution of total number of users of Instagram in Luxembourg as of January 2019, by age group and gender
- Distribution of Facebook users in the Middle East and North Africa as of 1st half 2014, by gender
- Share of internet users in selected countries who use Google Plus on a monthly basis as of 1st quarter 2014
- Global Google Plus account ownership from 2012 to 2014
- Distribution of Facebook users in the Middle East and North Africa as of 1st half 2014, by age
- Distribution of Pinterest signups worldwide as of October 2016, by gender
- Share of individuals who used Instagram daily in Sweden in 2016, by age group
- Use of social media in Poland in 2016
- Share of children who used social media one or more hours daily in Norway in 2017, by age group and gender
- Daily time spent on social networking by internet users worldwide as of 2nd quarter 2016, by age group (in minutes)
- Share of Instagram in desktop social media market across India from November 2017 to November 2018
- Share of Instagram in social media market across India from October 2017 to October 2018
- Share of Instagram in tablet social media market across India from November 2017 to November 2018
- Percentage of teenagers in the United States who have ever used selected social media platforms as of April 2018, by gender
- Do you use the direct-purchase option when you find an interesting product on social media?
- Share of children who make friends online as of September 2015, by age group
- Share of people, who used a tablet computer for social media participation in Finland in 2017, by type of activity
- Number of comments of Associazione Sportiva Roma Instagram posts in the last month as of February 2019
- Which of these things have you done on social networks in the past 4 weeks?
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.