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Mobile shopper mindset at beginning of purchase process in the UK 2014, by product

When first accessing information on your mobile device for this purchase, which of the following best describes your situation?**

by Statista Research Department, last edited Jul 7, 2014
Mobile shopper mindset at beginning of purchase process in the UK 2014, by product This statistic describes the mindset of consumers when they first accessed their mobile device to research a purchase in the United Kingdom (UK) in 2014, by product category. The greatest share of of consumers only had a general idea of what they were looking for when they began the research process. Mobile users looking for a product from the insurance sector were the most unsure, with 11 percent stating they had no idea what they were looking for at the start of their research.
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When first accessing information on your mobile device for this purchase, which of the following best describes your situation?**

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