Loyalty scheme satisfaction in Great Britain 2012, by sector

This statistic shows the extent to which loyalty scheme members were satisfied or dissatisfied with their scheme experience in Great Britain in 2012, by sector. Of survey respondents, 18 percent were satisfied with their hotel loyalty scheme compared to just over half who were dissatisfied.

Over the last six months or so, how satisfied are you with your scheme experience?*

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Sources

Release date

May 2012

Region

United Kingdom (Great Britain)

Survey time period

April 20 to 29, 2012

Number of respondents

1,383 respondents

Age group

16-64 years

Special properties

All who are a member of a scheme in the sectors listed

Method of interview

Online omnibus survey

Supplementary notes

* Full question: "You mentioned that you are a member of a loyalty scheme in these sectors. Thinking about this scheme(s), over the last six months or so, how satisfied are you with your scheme experience?"
Publication date unknown.

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Statistics on "Customer loyalty schemes in the UK"

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