Time to purchase after mobile research in the UK 2014, by product category

This statistic displays how quickly consumers were looking to complete a purchase after first accessing product information on their mobile devices, by product category, in the United Kingdom (UK) in 2014. Retail shoppers were most likely to report intending to purchase immediately, at 35 percent of respondents.

Thinking of your most recent product search on your mobile device, how quickly were you looking to complete the transaction or purchase?**

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Release date

July 2014


United Kingdom

Survey time period


Special properties

smartphone and tablet users; mobile shoppers***

Method of interview

Online survey

Supplementary notes

* Retail: n=1548, insurance: n=730, telecom: n=671

** The question was phrased by the source as follows: "Still thinking of this most recent visit/search on your [device], how quickly were you looking to complete the transaction/purchase?"

*** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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