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Members' reasons for dissatisfaction with loyalty schemes in Great Britain 2012

This statistic shows the reasons survey respondents gave, when asked to give examples of why they were dissatisfied with the customer loyalty schemes they are a member of in Great Britain in 2012. In reference to loyalty schemes in any sector, 15 percent were dissatisfied with their scheme because of the rewards they receive while another 15 percent stated a lack of convenience.

Thinking about the problems or issues you had with the loyalty scheme, please give specific examples of why you were dissatisfied?*

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Release date

May 2012


United Kingdom (Great Britain)

Survey time period

April 20 to 29, 2012

Number of respondents

851 respondents

Age group

16-64 years

Special properties

All who are a member of a scheme in any sector

Method of interview

Online omnibus survey

Supplementary notes

* Unprompted responses

Publication date unknown

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Statistics on "Customer loyalty schemes in the UK"

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