Expectations regarding store locations among UK mobile shoppers 2014, by product

When looking up product information on your mobile device, which of the following do you expect regarding the location of the business?**

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Sources

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Release date

July 2014

Region

United Kingdom

Survey time period

2014

Number of respondents

over 2,000*

Special properties

smartphone and tablet users; mobile shoppers***

Method of interview

Online survey

Supplementary notes

* Retail n=1548, insurance: n=730, telecom n=671

** The question was phrased by the source as follows: "When looking up information related to [category] on your smartphone/tablet which of the following do you expect regarding the location of the business?"

*** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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