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Market penetration of music purchasing in Great Britain in 2016, by format

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Share of population*
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Description Source More information
This statistic displays the market penetration of music purchasing in Great Britain in 2016, by format. In 2016, 24.9 percent of respondents reported buying albums, while 7.8 percent bought singles.
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Release date
May 2017
Region
Great Britain
Survey time period
2016
Number of respondents
15,000 respondents
Age group
13-79 years
Supplementary notes
* The source indicates, "market penetration is a term used to describe the percentage of the population who have made at least one purchase in the last 12 months."

The source indicates that data from Kantar Worldpanel, "are based on the purchasing trend of 15,000 demographically representative British individuals. The data presented are therefore based on consumer research rather than retail sales records." Type of survey was not specified.

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