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Programmatic advertising: benefits in Europe 2014

The graph shows the benefits of programmatic advertising according to marketing professionals from EU-5 countries (UK, Germany, Spain, Italy, France). In May 2014, 54 percent of respondents claimed it improved their ad targeting.

Benefits of programmatic advertising according to marketing professionals in EU-5 as of May 2014

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Sources

Release date

September 2014

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

April and May 2014

Number of respondents

454 respondents

Special properties

among marketers, media buyers, publishers and advertising agencies

Supplementary notes

The source does not specify the type of survey used.
Multiple anwers were possible.

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