Barriers to programmatic advertising's use in Europe 2014

Barriers preventing programmatic advertising adoption in EU-5 organiztions as of May 2014

by Statista Research Department, last edited Sep 5, 2014
Barriers to programmatic advertising's use in Europe 2014 The graph shows types of barriers preventing the adoption of programmatic advertising in organizations from EU-5 countries (UK, Germany, Spain, Italy, France). In May 2014, 29 percent of respondents identified 'skills shortage' as the biggest obstacle.
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Barriers preventing programmatic advertising adoption in EU-5 organiztions as of May 2014

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Share of respondents
Skills shortage29%
No budget available26%
Lack of 'transparency'13%
Resistance from clients13%
Dictated policy12%
Fear of unknown12%
Internal resistance11%
Sceptical of programmatic6%
Resistance from agencies4%
Other6%
Share of respondents
Skills shortage29%
No budget available26%
Lack of 'transparency'13%
Resistance from clients13%
Dictated policy12%
Fear of unknown12%
Internal resistance11%
Sceptical of programmatic6%
Resistance from agencies4%
Other6%
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by Statista Research Department, last edited Sep 5, 2014
The graph shows types of barriers preventing the adoption of programmatic advertising in organizations from EU-5 countries (UK, Germany, Spain, Italy, France). In May 2014, 29 percent of respondents identified 'skills shortage' as the biggest obstacle.
Show more
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