Conversion rate among mobile shoppers in the UK 2014, by product category

This statistic displays the share of mobile shoppers that completed a purchase after researching a product via mobile device in the United Kingdom (UK) in 2014, by product category. At 64 percent, nearly two out of three retail shoppers stated that they had completed a purchase.

Did you ultimately complete a transaction or purchase related to your research either in store, by phone, or online?**

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Release date

July 2014


United Kingdom

Survey time period


Special properties

smartphone and tablet users; mobile shoppers***

Method of interview

Online survey

Supplementary notes

* Retail: n=1,548, insurance: n=730, telecom: n=671

** The survey question was phrased by the source as follows: "And did you ultimately complete a transaction/purchase related to this research either in store, by phone, or online?"

*** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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