Conversion rate of mobile retail shoppers in the United Kingdom (UK) 2014, by device

This statistic displays the share of UK mobile shoppers who completed a purchase of a retail product after researching a product via mobile device in 2014, by mobile device. At 64 percent, the majority of both smartphone and tablet owners bought a product from the retail sector after having researched via mobile.

Did you complete a retail transaction or purchase after researching either in store, by phone, or online? **

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Release date

July 2014


United Kingdom

Survey time period


Number of respondents

over 2,000*

Special properties

smartphone and tablet users; mobile shoppers; shoppers in the retail industry category***

Method of interview

Online survey

Supplementary notes

* Smartphone: n=1,139; tablet: n=409

** The survey question was phrased by the source as follows: "And did you ultimately complete a transaction/purchase related to this research either in store, by phone, or online?"

*** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

The source does not provide any information regarding missing percentage points to 100 percent.

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Statistics on "Retail trade in the United Kingdom (UK)"

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