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Promotion of cask ale in the United Kingdom (UK) 2014
Promotion of cask ale in the United Kingdom (UK) 2014
What promotional activities attract you to cask ale?
by Statista Research Department,
last edited
Sep 25, 2014
This statistic shows the results of a survey question asking cask ale drinkers in the United Kingdom (UK) which promotional activities attract them to cask ale. Staff recommendations ranked highest of all the activities, with 58 percent of drinkers claiming it attracts them to try a new cask ale. Of publicans surveyed, 81 percent believe this to be effective in promoting cask ale.
What promotional activities attract you to cask ale?
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| Drinkers | Publicans | |
|---|---|---|
| Staff recommendation | 58% | 81% |
| Tasting notes at or near the bar | 56% | 47% |
| Attractive pump clips | 34% | 57% |
| Brands written up on chalk boards | 40% | 39% |
| Seeing brands at local beer festivals | 51% | 24% |
| Food matching suggestions on menus | 28% | 10% |
| Branded glassware | 15% | 17% |
| Posters | 9% | 6% |
| Beer mats out on tables | 5% | 9% |
| Long beer mats on the bar | 3% | 11% |
| Drinkers | Publicans | |
|---|---|---|
| Staff recommendation | 58% | 81% |
| Tasting notes at or near the bar | 56% | 47% |
| Attractive pump clips | 34% | 57% |
| Brands written up on chalk boards | 40% | 39% |
| Seeing brands at local beer festivals | 51% | 24% |
| Food matching suggestions on menus | 28% | 10% |
| Branded glassware | 15% | 17% |
| Posters | 9% | 6% |
| Beer mats out on tables | 5% | 9% |
| Long beer mats on the bar | 3% | 11% |
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by Statista Research Department,
last edited
Sep 25, 2014
This statistic shows the results of a survey question asking cask ale drinkers in the United Kingdom (UK) which promotional activities attract them to cask ale. Staff recommendations ranked highest of all the activities, with 58 percent of drinkers claiming it attracts them to try a new cask ale. Of publicans surveyed, 81 percent believe this to be effective in promoting cask ale.
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- Release date
- September 2014
- Region
- United Kingdom
- Survey time period
- July 2014
- Special properties
- Male cask ale drinkers and publicans stocking cask ale
- Supplementary notes
- Number/age of respondents not given.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- September 2014
More information
- Region
- United Kingdom
- Survey time period
- July 2014
- Special properties
- Male cask ale drinkers and publicans stocking cask ale
- Supplementary notes
- Number/age of respondents not given.
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