Reasons for not making a purchase among mobile shoppers in the UK 2014

This statistic displays a ranking of factors that influenced mobile user not to make a retail purchase after conducting research on their mobile device in the United Kingdom (UK) in 2014. Nearly a quarter of respondents stated they decided not to buy anything because they could not find what they were looking for, at 24 percent.

Why didn’t you make a purchase after using your mobile device to research retail products?*

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Sources

Release date

July 2014

Region

United Kingdom

Survey time period

2014**

Number of respondents

over 2,000

Special properties

smartphone and tablet users; mobile retail shoppers***

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source as follows: "Why didn’t you go on to make a purchase after using your [device] to research [category]?"
** Survey time period and number of respondents not specified by source.
*** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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