Conversion rate of mobile insurance shoppers in the UK 2014, by device

This statistic displays the share of mobile users who completed a purchase in the insurance sector after researching a product via mobile device in the United Kingdom (UK) in 2014, by device. At 51 percent, roughly half of both smartphone and tablet owners bought an insurance policy after carrying out mobile research.

Did you complete an insurance transaction or purchase after researching?**

Yes, I completed a transaction/purchaseNot yet but I plan to in the near future
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Release date

July 2014


United Kingdom

Survey time period


Special properties

smartphone and tablet users; mobile insurance shoppers***

Method of interview

Online survey

Supplementary notes

* Smartphone: n=325; tablet: n=405
** The survey question was phrased by the source as follows: "And did you ultimately complete a transaction/purchase related to this research either in store, by phone, or online?"
The source does not provide any information regarding missing percentage points to 100 percent.
*** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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