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Conversion rate of mobile insurance shoppers in the UK 2014, by device

Did you complete an insurance transaction or purchase after researching?**

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Release date

July 2014


United Kingdom

Survey time period


Number of respondents

over 2,000*

Special properties

smartphone and tablet users; mobile insurance shoppers***

Method of interview

Online survey

Supplementary notes

* Smartphone: n=325; tablet: n=405
** The survey question was phrased by the source as follows: "And did you ultimately complete a transaction/purchase related to this research either in store, by phone, or online?"
The source does not provide any information regarding missing percentage points to 100 percent.
*** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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