Purchase methods used by mobile insurance shoppers in the United Kingdom (UK) 2014

This statistic displays how mobile device users chose to make an insurance purchase in the United Kingdom (UK) in 2014, by method. At 33 percent, a third of respondents who bought insurance after mobile shopping for insurance, chose to buy online via mobile, whereas only eight percent decided to complete their purchase in person.

What method did you use to make your insurance purchase?*

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Sources

Release date

July 2014

Region

United Kingdom

Survey time period

2014

Special properties

smartphone and tablet users; mobile insurance shoppers**

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source as follows: "How did you make the actual purchase?"
** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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Statistics on "Insurance industry in the United Kingdom"

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