Purchase methods used by mobile insurance shoppers in the United Kingdom (UK) 2014

What method did you use to make your insurance purchase?*

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Release date

July 2014

Region

United Kingdom

Survey time period

2014

Number of respondents

372 respondents

Special properties

smartphone and tablet users; mobile insurance shoppers**

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source as follows: "How did you make the actual purchase?"
** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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