Mobile shopping: telecom product types researched by device UK 2014

This statistic displays the most common types of telecom transactions or purchases that mobile users researched on their device in the United Kingdom (UK) in 2014, by mobile device. Roughly a quarter of respondents used their tablet to research a household service, at 26 percent.

What are all the types of telecom transactions or purchases that you have used your mobile device to help research?**

Characteristic	Smartphone	Tablet
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Release date

July 2014

More information

Region

United Kingdom

Survey time period

2014

Number of respondents

over 2,000*

Special properties

smartphone and tablet users; mobile telecom shoppers***

Method of interview

Online survey

Supplementary notes

* Smartphone: n=395; tablet: n=276
** The question was phrased by the source as follows: "What are all the types of telecom transaction/purchases that you have used your [device] to help research in the past 30 days?"
*** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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