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Mobile telecom services conversion rate in the UK 2014, by device

This statistic displays the share of mobile users who completed a purchase in the telecom sector after researching a product either in store, by phone, or online in the United Kingdom (UK) in 2014, by mobile device. Four out of ten tablet owners bought a product from the telecom sector after completing their research, at 40 percent.

Did you complete a telecom transaction or purchase after researching either in store, by phone, or online?

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Release date

July 2014


United Kingdom

Survey time period


Number of respondents


Special properties

smartphone and tablet users

Method of interview

Online survey

Supplementary notes

* Smartphone: n = 395; tablet: n = 276
The source does not provide information regarding missing percentage points to 100 percent.
All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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Statistics on "Mobile communications in the UK"

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