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Yahoo's advertising spending in the United States from 2011 to 2013
(in million U.S. dollars)
Yahoo: ad spend in the U.S. 2011-2013
The timeline presents data on Yahoo's advertising spending in the United States from 2011 to 2013. In 2011, Yahoo devoted 22.8 million U.S. dollars for advertising while in 2013, the corporation spent only 12.6 million U.S. dollars for that purpose.
Yahoo's advertising spending in the United States from 2011 to 2013
(in million U.S. dollars)
Spending in million U.S. dollars
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Sources

Release date

October 2014

Region

United States

Survey time period

2011 to 2013

Special properties

measured media

Supplementary notes

Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

Yahoo: ad spend in the U.S. 2011-2013
The timeline presents data on Yahoo's advertising spending in the United States from 2011 to 2013. In 2011, Yahoo devoted 22.8 million U.S. dollars for advertising while in 2013, the corporation spent only 12.6 million U.S. dollars for that purpose.
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