The statistic shows the share of companies using mobile coupons for marketing purposes in the United States in 2013 and 2014 as well as a forecast thereof until 2017. The source projected that the share would grow to 48 percent in 2017, from 32 percent in 2013.
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Use of mobile coupons for marketing purposes in the U.S. 2013-2017
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Share of companies using mobile coupons for marketing purposes in the United States from 2013 to 2017
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The statistic shows the share of companies using mobile coupons for marketing purposes in the United States in 2013 and 2014 as well as a forecast thereof until 2017. The source projected that the share would grow to 48 percent in 2017, from 32 percent in 2013.
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The statistic shows the share of companies using mobile coupons for marketing purposes in the United States in 2013 and 2014 as well as a forecast thereof until 2017. The source projected that the share would grow to 48 percent in 2017, from 32 percent in 2013.
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- Release date
- August 2015
- Region
- United States
- Survey time period
- 2013 and 2014
- Special properties
- among companies with 100+ employees; includes use of any coupons/codes that are accessed via a mobile device through mobile-optimized websites, mobile apps or SMS for marketing purposes
- Supplementary notes
- * Forecast.
More information
- Region
- United States
- Survey time period
- 2013 and 2014
- Special properties
- among companies with 100+ employees; includes use of any coupons/codes that are accessed via a mobile device through mobile-optimized websites, mobile apps or SMS for marketing purposes
- Supplementary notes
- * Forecast.
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+U.S. mobile ad revenue share 2016-2019, by company
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+Mobile advertising spending in the U.S. 2015-2020, by format
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Mobile marketing in the U.S.
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Statistics on "Mobile marketing in the U.S."
- Budget & tactics
The most important statistics
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2018, by format
- Share of marketing budgets devoted to mobile marketing according to companies in the United States as of August 2018U.S. businesses mobile marketing budget share 2015-2018
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018Investment plans for video use in mobile marketing worldwide 2017-2018
- Leading types of video used in mobile marketing according to industry professionals worldwide in 2017 and 2018Leading types of video used in mobile marketing worldwide 2017-2018
- Share of mobile display ads leading to selected industry landing pages in the United States in 2017Share of mobile display ads leading to industry landing pages in the U.S. 2017
- Share of companies using mobile coupons for marketing purposes in the United States from 2013 to 2017Use of mobile coupons for marketing purposes in the U.S. 2013-2017
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017B2B marketing mobile website adoption in the U.S. 2014-2017
- Metrics, challenges & effectiveness
The most important statistics
- Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018Leading challenges in measuring mobile marketing success in the U.S. in 2018
- Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platformShare of mobile ad budgets thought to be subject to fraud in the U.S. 2017
- Leading distribution channels for which mobile marketing is effective in driving sales according to retailers in the United States in 2018Leading channels in driving sales growth through mobile marketing in the U.S. in 2018
- Value of in-store retail sales influenced by beacon-triggered messages in the United States in 2015 and 2016 (in billion U.S. dollars)United States: beacon-triggered retail sales value 2015-2016
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017Leading countries ranked by mobile video ad viewability rates 2017
- Distribution of mobile advertising impressions worldwide in 1st half 2018, by operating systemGlobal mobile ad impression share in H1 2018, by OS
- Average mobile cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)U.S. Google AdWords mobile CPC 2018, by industry
- Average mobile cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)U.S. Google AdWords mobile CPA 2018, by industry
- Consumer perspective
The most important statistics
- Would you say it is okay to be shown adverts as long as content is free?Attitudes towards mobile ads in the U.S. 2017, by age
- Qualities of a perfect mobile ad according to teen and Millennial internet users in the United States as of May 2016Perfect mobile ad qualities according to U.S. teens and Millennials 2016
- Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generationConsumer reasons for acting on mobile ads in the U.S. Q2 2016, by generation
- Reasons that influence iPhone owners to download retailers' mobile apps as of May 2016U.S. consumer retail app download reasons 2016
- Ways in which mobile gamers find out about new games in the United States as of April 2016New game discovery sources among mobile gamers in the U.S. 2016
- Snapchat ad skipping penetration rate in the United States as of February 2017, by ageSnapchat ad skipping in the U.S. 2017
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017U.S. consumer view of purchase history based mobile shopping recommendations 2017
- Consumer interest in selected companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017U.S. interest in mobile shopping recommendations from selected companies 2017
- Marketer perspective
The most important statistics
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017Most interesting ad formats and products for mobile advertisers in the U.S. in 2017
- Popularity of marketing channels among companies in the United States as of April 2016Popularity of marketing channels in the U.S. 2016
- Primary mobile marketing challenges of premium publishers in the United States as of August 2016Leading challenges according to U.S. premium publishers 2016
- Leading barriers to implementing mobile marketing in North America in 2017Mobile marketing implementation barriers in North America 2017
- Time frame when businesses plan to start mobile marketing of holiday-related items to consumers worldwide in 2017 and 2018Time when businesses initiate marketing of holiday-related items worldwide 2017-2018
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017Leading mobile app monetization methods worldwide 2017
- Advertising spending
The most important statistics
- Mobile advertising spending worldwide from 2010 to 2021 (in million U.S. dollars)Mobile advertising spending worldwide 2010-2021
- Mobile advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)Mobile advertising spending in the U.S. 2015-2022
- Mobile advertising spending in the United States from 2015 to 2020, by format (in billion U.S. dollars)Mobile advertising spending in the U.S. 2015-2020, by format
- Change in mobile advertising spending in the United States from 2012 to 2021Mobile ad spend growth in the U.S. 2012-2021
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)Programmatic mobile video ad spending in the U.S. 2016-2020
- Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating systemGlobal mobile ad spend in H1 2018, by OS
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industryGlobal in-app ad spend share in H1 2018, by app category and vertical
- Location targeted mobile advertising spending in the United States from 2016 to 2022 (in billion U.S. dollars)Location targeted mobile ad spend in the U.S. 2016-2022
Popular Related Keywords
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. mobile coupon online or offline usage preference 2016, by age group
- Leading coupon websites based on monthly usage by U.S. users 2016
- U.S. mobile coupon usage and access 2016
- U.S. mobile coupon usage for selected products 2016
- U.S. mobile coupon online or offline usage preference 2016
- U.S. mobile coupon non-usage reasons 2016
- Number of unique mobile coupon site visitors in Canada 2015-2016
- Coupon acquisition of U.S. users as of May 2014, by device
- Share of digital coupons that were used as of May 2014, by device
- Leading coupon sites in Canada 2016, by mobile visitor number
- Metrics used to assess mobile marketing success in the U.S. 2015
- Mobile tactics used in the U.S. 2016
- Canada: priority of mobile marketing activities 2014-2015
- Share of mobile coupon users in the United States 2012-2016
- Device usage of mobile coupon users in the U.S. 2012-2016
- Metrics used to measure mobile app success worldwide 2015
- Canada: executive mobile marketing initiatives 2014
- Acceptable reasons for stores to use mobile tracking 2014
- Degree of mobile website optimisation among U.S. companies 2014
- Share of respondents who think mobile marketing will be important in Belgium 2016
Topics
- Mobile Marketing
- Mobile internet usage worldwide
- Mobile payments in the United States
- Mobile messenger apps
- Mobile app monetization
- Mobile commerce in the United States
- Mobile Communications
- Mobile Communications in the United States
- Mobile search
- Mobile social media
- Mobile Broadband
- Mobile video in the United States
Statistics on the topic
Free statistics
- Value of in-store retail sales influenced by beacon-triggered messages in the United States in 2015 and 2016 (in billion U.S. dollars)
- Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generation
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Consumer interest in selected companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Leading barriers to implementing mobile marketing in North America in 2017
- Mobile tactics/technologies used in retail marketing in the United States as of April 2016
- Priority of mobile marketing activities in Canada from 2014 to 2015
- Would you like your favorite stores to track your mobile phone to see when you are nearby and send you messages with the following content?
Premium Statistics
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Share of marketing budgets devoted to mobile marketing according to companies in the United States as of August 2018
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018
- Leading types of video used in mobile marketing according to industry professionals worldwide in 2017 and 2018
- Share of mobile display ads leading to selected industry landing pages in the United States in 2017
- Share of companies using mobile coupons for marketing purposes in the United States from 2013 to 2017
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017
- Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018
- Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform
- Leading distribution channels for which mobile marketing is effective in driving sales according to retailers in the United States in 2018
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017
- Distribution of mobile advertising impressions worldwide in 1st half 2018, by operating system
- Average mobile cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)
- Average mobile cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)
- Would you say it is okay to be shown adverts as long as content is free?
- Qualities of a perfect mobile ad according to teen and Millennial internet users in the United States as of May 2016
- Reasons that influence iPhone owners to download retailers' mobile apps as of May 2016
- Ways in which mobile gamers find out about new games in the United States as of April 2016
- Snapchat ad skipping penetration rate in the United States as of February 2017, by age
- Share of internet users who use an ad-blocker on their mobile at least monthly worldwide in 3rd quarter 2017, by region
- Leading reasons why smartphone users in the United States unsubscribe from a brand or company's mobile messaging services as of March 2018
- Time frame when customers are ready to start seeing holiday-related marketing on their mobiles in the United States in 2017 and 2018
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017
- Popularity of marketing channels among companies in the United States as of April 2016
- Primary mobile marketing challenges of premium publishers in the United States as of August 2016
- Time frame when businesses plan to start mobile marketing of holiday-related items to consumers worldwide in 2017 and 2018
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Mobile advertising spending worldwide from 2010 to 2021 (in million U.S. dollars)
- Mobile advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)
- Mobile advertising spending in the United States from 2015 to 2020, by format (in billion U.S. dollars)
- Change in mobile advertising spending in the United States from 2012 to 2021
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating system
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industry
- Location targeted mobile advertising spending in the United States from 2016 to 2022 (in billion U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Net mobile advertising revenue in the United States from 2016 to 2019, by company
- Online and offline usage preference of mobile coupons according to users in the United States as of August 2016, by age group
- Monthly usage of selected discount and promo code websites according to users in the United States as of August 2016
- Mobile device usage for couponing according to users in the United States as of August 2016
- Mobile usage of coupons for selected products according to users in the United States as of August 2016
- Online and offline usage preference of mobile coupons according to users in the United States as of August 2016
- Reasons for not using mobile coupons according to non-users in the United States as of August 2016
- Number of unique mobile visitors to coupon sites in Canada in 2015 and 2016 (in millions)
- How do you typically find digital coupons, offers, or online promotion codes on your computer or tablet?
- How many of the digital coupons or offers that you found using an online device did you ultimately use when shopping?
- Leading mobile coupon sites in Canada in 2016, by number of unique visitors (in millions)
- What metrics of KPIs* has your organization used in the past year to asses the effectiveness of your mobile advertising campaigns?
- Mobile coupon users as percentage of digital coupon users in the United States from 2012 to 2016
- Device usage of mobile coupon users in the United States from 2012 to 2016
- Metrics used to measure mobile app success worldwide as of March 2015
- Mobile marketing initiatives according to senior executives in Canada in January 2014
- Do you operate a site optimized for mobile?
- To what extent do you agree with the following: "mobile marketing will be important to my business in 2016"*
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Topics
- Mobile Marketing
- Mobile internet usage worldwide
- Mobile payments in the United States
- Mobile messenger apps
- Mobile app monetization
- Mobile commerce in the United States
- Mobile Communications
- Mobile Communications in the United States
- Mobile search
- Mobile social media
- Mobile Broadband
- Mobile video in the United States
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