Consumer likelihood of responding to direct to mobile retail offers in the UK 2013

If you received a relevant offer direct to your mobile phone while standing in a store, how likely or unlikely is it that you would take advantage of that offer?

Consumer likelihood of responding to direct to mobile retail offers in the UK 2013 This statistic shows the likelihood of consumers to react to offers sent direct to mobile phone while standing in store in the United Kingdom, according to a survey conducted in 2013. Of respondents, 25 percent were not sure how likely or unlikely would they be to take advantage of that offer.
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If you received a relevant offer direct to your mobile phone while standing in a store, how likely or unlikely is it that you would take advantage of that offer?

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Share of respondents
Highly likely5.6%
Fairly likely22.8%
Fairly unlikely13.9%
Highly unlikely33%
Not sure24.7%
Share of respondents
Highly likely5.6%
Fairly likely22.8%
Fairly unlikely13.9%
Highly unlikely33%
Not sure24.7%
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This statistic shows the likelihood of consumers to react to offers sent direct to mobile phone while standing in store in the United Kingdom, according to a survey conducted in 2013. Of respondents, 25 percent were not sure how likely or unlikely would they be to take advantage of that offer.
Show more
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