Types of client relationship with bank in Canada 2014

The statistic presents the types of client relationship with bank in Canada in 2014. It was found that 35 percent of the respondents characterized their relationship with bank as "advice/relationship driven" in 2014. Advice/relationship driven relationship is defined by more than the necessary simple transactions like paying bills and checking account statements - the bank provides advice which improves clients' financial well-being.

How would you categorize your relationship with your bank?

Characteristic	Share of respondents
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Release date

April 2014

More information

Region

Canada

Survey time period

2014

Number of respondents

1,169 respondents

Age group

18 years and older

Special properties

retail banking customers

Supplementary notes

The source does not specify the date or type of the survey.
Transactional relationship is defined by simple transactions like paying bills or checking account statements.
Advice/relationship driven relationship is defined by more than the necessary simple transactions like paying bills and checking account statements - the bank provides advice which improves clients' financial well-being.