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Hot beverage purchase factors in the United Kingdom (UK) 2013

The statistic shows the results of a survey asking consumers what they look for when arriving at the hot drinks aisle of a grocery store in the United Kingdom. Price ranked as the highest influencing factor with 65 percent of respondents claiming they looked at this first when purchasing hot drinks. Just under half looked at flavour and 31 percent looked at the brand.

Factors consumers look for when purchasing hot drinks in the United Kingdom (UK) in 2013*

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Release date

January 2014


United Kingdom

Survey time period

Novermber 2013

Number of respondents

426 respondents

Special properties

Hot beverage category buyers

Supplementary notes

* Grocery purchases of hot beverage products

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* Prices do not include sales tax.

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