Most popular spirits brands in the United Kingdom (UK) 2013

This statistic displays the most popular spirits brands in the United Kingdom (UK), ranked by most purchased among consumers in a survey conducted in November 2013. According to the survey results, the leading alcoholic spirit Smirnoff vodka was purchased by 35 percent of respondents, followed by Bailey's Irish cream at 28 percent. Spirit consumption is more common in the off-trade than the on-trade, with vodka the most popular spirit category when based on the distribution of sales. Consumer spending on spirits has increased year on year, although the volume of such purchases has remained comparatively steady. For a more up to date ranking of the most popular spirit brands, please see the following.

Most popular spirits brands, ranked by most purchased in the United Kingdom (UK) in November 2013

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Source

Release date

January 2014

Region

United Kingdom

Survey time period

Novermber 2013

Number of respondents

415 respondents

Special properties

Spirits category buyers

Supplementary notes

Publication date unknown

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Statistics on "Spirits consumption in the Great Britain (UK) (Kantar Media TGI)"

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