New products: Exposure to new spirits in the United Kingdom (UK) 2013

The statistic shows the leading five ways in which consumers find out about new spirits on the market in the United Kingdom (UK). According to the Grocery Eye survey conducted in 2013, 32 percent of respondents discover new product launches at the shelf and 26 percent through personal recommendations. Television advertising and online advertising also appear to be effective means of driving new product awareness.

Leading ways consumers find out about new spirit product developments in the United Kingdom (UK) in 2013

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Source

Release date

January 2014

Region

United Kingdom

Survey time period

Novermber 2013

Number of respondents

415 respondents

Special properties

Spirits category buyers

Supplementary notes

Publication date unknown.

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Statistics on "Spirits consumption in Great Britain (UK) (Kantar Media TGI)"

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