Consumer view of food brands since the 'horsemeat scandal' in Great Britain 2013

Would you say your opinion of the following brands has become more favourable, less favourable or stayed the same?

Consumer view of food brands since the 'horsemeat scandal' in Great Britain 2013 This statistic shows how consumers' views of selected food brands have changed since the 'horsemeat scandal' in Great Britain in 2013. According to the survey, 21 percent of respondents have a less favourable attitude towards Findus whereas only 5 percent of the respondents view Quorn the same way. In fact 6 percent view Quorn more favourably than before the scandal.
Show more

Would you say your opinion of the following brands has become more favourable, less favourable or stayed the same?

Loading statistic...
Not sure / Don't knowMore favourableLess favourableThe same
Findus17%1%21%62%
Birds Eye14%2%11%72%
Bisto20%1%5%75%
Ginsters20%1%9%70%
Richmonds Sausages19%1%9%70%
Quorn19%6%5%70%
Rustlers27%1%11%61%
Not sure / Don't knowMore favourableLess favourableThe same
Findus17%1%21%62%
Birds Eye14%2%11%72%
Bisto20%1%5%75%
Ginsters20%1%9%70%
Richmonds Sausages19%1%9%70%
Quorn19%6%5%70%
Rustlers27%1%11%61%
Download Settings Share
Download started
Please be patient - this may take a moment
This statistic shows how consumers' views of selected food brands have changed since the 'horsemeat scandal' in Great Britain in 2013. According to the survey, 21 percent of respondents have a less favourable attitude towards Findus whereas only 5 percent of the respondents view Quorn the same way. In fact 6 percent view Quorn more favourably than before the scandal.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.