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Importance of hotel classifications to OTA websites worldwide as of October 2014*

Published by Statista Research Department, Oct 6, 2014
This statistic shows the importance of hotel classifications to online travel agency websites worldwide as of October 2014. During the survey, 67 percent of online travel agency stakeholders said that official hotel classifications or star ratings were most important to their website.

How important is it to your website that the hotel has an official classification/star rating?

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Sources

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Release date

October 2014

Region

Worldwide

Survey time period

as of October 2014

Number of respondents

27 respondents

Special properties

Online travel agency (OTA) stakeholders

Method of interview

Telephone interview

Supplementary notes

* OTA is an abbreviation of online travel agency.
The source does not specify the date of survey. The date given is the publication date.

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