Twitter brand engagement rate worldwide 2013, by industry

The graph shows worldwide Twitter brand engagement rate per tweet in 2013, by industry. Media and entertainment had the largest engagement rate with an average of 23.6 retweets per tweet and 7.7 replies.

Twitter brand engagement rate per tweet worldwide in 2013, by industry

RepliesRetweets
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Source

Release date

September 2014

Region

Worldwide

Survey time period

2013

Special properties

includes paid and organic posts / based on over three million tweets sent through ExactTarget Marketing Cloud

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