Acceptance of mobile ads for free content in the United Kingdom (UK) 2013-2014

Would you say you are more open to mobile advertisements if you can access website or app content for free?

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Sources

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Release date

July 2014

Region

United Kingdom

Survey time period

2013 and 2014

Number of respondents

2,032 respondents

Special properties

smartphone and tablet users; mobile shoppers

Method of interview

Online survey

Supplementary notes

All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
Original survey question not provided.

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