Attitude to geographically relevant mobile ads in the United Kingdom (UK) 2013-2014

This statistic displays the attitudes of mobile users towards geographically relevant mobile advertisements in the United Kingdom (UK) from 2013 to 2014. In 2014, 39 percent of mobile users agreed that they liked receiving ads that were of local relevance to them, up from 28 percent in 2013.

When it comes to ads on your mobile device, do you like ads that are geographically relevant to you?*

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Release date

July 2014


United Kingdom

Survey time period

2013 and 2014

Number of respondents

1,901 respondents

Special properties

smartphone and tablet users; mobile shoppers.

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source as follows: "When it comes to advertising on your [device] in general, how do you feel about each of the following?"
All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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Statistics on "Digital advertising in the United Kingdom (UK)"

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