Attitude to geographically relevant mobile ads in the United Kingdom (UK) 2013-2014

This statistic displays the attitudes of mobile users towards geographically relevant mobile advertisements in the United Kingdom (UK) from 2013 to 2014. In 2014, 39 percent of mobile users agreed that they liked receiving ads that were of local relevance to them, up from 28 percent in 2013.

When it comes to ads on your mobile device, do you like ads that are geographically relevant to you?*

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

July 2014

Region

United Kingdom

Survey time period

2013 and 2014

Number of respondents

1,901 respondents

Special properties

smartphone and tablet users; mobile shoppers.

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source as follows: "When it comes to advertising on your [device] in general, how do you feel about each of the following?"
All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Digital advertising in the United Kingdom (UK)"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.