Mobile advertisement types leading to action in the United Kingdom (UK) 2014, by age

This statistic displays the types of mobile advertisements that are most likely to motivate mobile users to take action (such as purchasing a product or visiting a physical store location) in the United Kingdom (UK) in 2014, by age group. Mobile ads offering a voucher were most popular among respondents aged 25 to 34, with 39 percent of respondents in this group reporting that these ads were most likely to motivate them.

When it comes to a mobile ad on your smartphone, which of the following would most likely motivate you to take action?*

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Sources

Release date

July 2014

Region

United Kingdom

Survey time period

2014

Number of respondents

3,221**

Special properties

UK smartphone and tablet users; mobile shoppers

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source as follows: "When it comes to a mobile ad on your smartphone, which of the following would most likely motivate you to take action (such as purchasing a product/service, visiting a location, etc.)?"
** n (18-24) = 625, n (25-34) = 1,113, n (35-44 )= 855, n (45-54) = 277, n (55-64) = 208, n (65+) =143.
All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
The source provided no information about the remaining percentage points to 100.

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Statistics on "Digital advertising in the United Kingdom (UK)"

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