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Mobile advertisement types leading to action in the United Kingdom (UK) 2014, by age

When it comes to a mobile ad on your smartphone, which of the following would most likely motivate you to take action?*

Mobile advertisement types leading to action in the United Kingdom (UK) 2014, by age This statistic displays the types of mobile advertisements that are most likely to motivate mobile users to take action (such as purchasing a product or visiting a physical store location) in the United Kingdom (UK) in 2014, by age group. Mobile ads offering a voucher were most popular among respondents aged 25 to 34, with 39 percent of respondents in this group reporting that these ads were most likely to motivate them.
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When it comes to a mobile ad on your smartphone, which of the following would most likely motivate you to take action?*

Offers a voucherTargeted to what I was searchingA familiar brandIs within driving distance
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Offers a voucherTargeted to what I was searchingA familiar brandIs within driving distance
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This statistic displays the types of mobile advertisements that are most likely to motivate mobile users to take action (such as purchasing a product or visiting a physical store location) in the United Kingdom (UK) in 2014, by age group. Mobile ads offering a voucher were most popular among respondents aged 25 to 34, with 39 percent of respondents in this group reporting that these ads were most likely to motivate them.
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Statistics on "Digital advertising in the United Kingdom (UK)"
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