Clicking on mobile ads: index among income groups in the UK 2014

This statistic shows income groups indexed against total mobile users for clicking on mobile ads in the United Kingdom (UK) in 2014. Those in the highest and lowest income groups over-indexed for clicking on mobile ads. Those in earning 80 thousand British pounds or more annually had an index score of 147.

Clicking on mobile advertisements: income groups indexed against total mobile users in the United Kingdom (UK) in 2014

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Sources

Release date

July 2014

Region

United Kingdom

Survey time period

2014

Number of respondents

3,221*

Special properties

smartphone and tablet users; mobile shoppers

Method of interview

Online survey

Supplementary notes

* n (smartphone) = 1,901; n (tablet) = 1,320
** An index of 100 indicates average representation.
All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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Statistics on "Digital advertising in the United Kingdom (UK)"

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