Factors encouraging mobile reading in the United Kingdom (UK) 2014

This statistic presents responses to a survey question asking both mobile book readers and non-mobile book readers about factors that would encourage them to read more books on their phones in the United Kingdom (UK) in 2014. Of the mobile readers, 32 percent stated that price promotions would make mobile reading more attractive to them, compared to only 16 percent of non-mobile readers.

Would any of the following encourage you to read more on your mobile phone?*

Non-mobile book readersMobile book readers
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Release date

October 2014


United Kingdom

Survey time period

August 2014

Number of respondents


Special properties

adult consumers

Method of interview

Online survey

Supplementary notes

* The survey question for the non-mobile book reader group was phrased by the source as follows: "Which of the following would encourage you to read more books on your mobile phone?"
** n (mobile book readers) = 500; n (non-mobile book readers) = 1,000

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