How consumers shop for groceries in Great Britain 2014, by generation

This statistic shows the results of a survey question asking British consumers how they shop for groceries in Great Britain in 2014, split by generation. Of the Millennials (22 to 30 year olds) a quarter claimed to do just one big shop, compared to 11 percent of Baby Boomers (48 to 60 year olds).

Which of the following best describes how you shop for groceries?

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Source

Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-60 years

Special properties

Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Millennials = 22 to 30 years old
Generation X = 31 to 47 year olds
Baby Boomers = 48 to 60 year olds

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