Twitter brand content replies worldwide 2013, by industry and content type

The graph shows the average number of brand content replies worldwide in 2013, by industry and content type. Media and entertainment established higher engagement rates with photo content (11.6 replies) than text content (7.2 replies).

Number of brand content replies worldwide in 2013, by industry and content type

Text repliesPhoto replies
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Source

Release date

September 2014

Region

Worldwide

Survey time period

2013

Special properties

includes paid and organic posts / based on over three million tweets sent through ExactTarget Marketing Cloud

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Statistics on "Twitter marketing"

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