Social media ad spend in the U.S. 2013-2018, by platform

Distribution of social media advertising spending in the United States from 2013 to 2018, by platform

Social media ad spend in the U.S. 2013-2018, by platform The graph shows distribution of social media advertising spending, by platform, in the United States in 2013 as well as a forecast for the years 2014 to 2018. It was estimated that 2014 mobile social media ad spending would outweigh non-mobile ad spending with a share of 55 percent.
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Distribution of social media advertising spending in the United States from 2013 to 2018, by platform

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MobileNon-mobile
201345%55%
2014*55%45%
2015*58%42%
2016*61%39%
2017*63%37%
2018*66%34%
MobileNon-mobile
201345%55%
2014*55%45%
2015*58%42%
2016*61%39%
2017*63%37%
2018*66%34%
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The graph shows distribution of social media advertising spending, by platform, in the United States in 2013 as well as a forecast for the years 2014 to 2018. It was estimated that 2014 mobile social media ad spending would outweigh non-mobile ad spending with a share of 55 percent.
Show more
Release date
October 2014
Region
United States
Survey time period
2013
Supplementary notes
* Forecast.
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