Distribution of social media advertising spending in the United States from 2013 to 2018, by platform
Social media ad spend in the U.S. 2013-2018, by platform
The graph shows distribution of social media advertising spending, by platform, in the United States in 2013 as well as a forecast for the years 2014 to 2018. It was estimated that 2014 mobile social media ad spending would outweigh non-mobile ad spending with a share of 55 percent.
Distribution of social media advertising spending in the United States from 2013 to 2018, by platform
MobileNon-mobile
201345%55%
2014*55%45%
2015*58%42%
2016*61%39%
2017*63%37%
2018*66%34%
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Sources

Release date

October 2014

Region

United States

Survey time period

2013

Supplementary notes

* Forecast.

Social media ad spend in the U.S. 2013-2018, by platform
The graph shows distribution of social media advertising spending, by platform, in the United States in 2013 as well as a forecast for the years 2014 to 2018. It was estimated that 2014 mobile social media ad spending would outweigh non-mobile ad spending with a share of 55 percent.
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