Indonesia: mobile messenger adoption factors 2014

This statistic highlights the driving factors of mobile messaging app adoption in Indonesia as of June 2014. During the survey period it was found that 69 percent of respondents used messaging apps to stay in touch with friends.

Driving factors of mobile messaging app adoption in Indonesia as of June 2014

Top reasons for using messaging appsTop reasons that influence downloads
Staying in touch with friends69%61%
Photo sharing50%43%
Group messaging23%35%
Cost24%32%
Sticker16%24%
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Source

Release date

September 2014

Region

Indonesia

Survey time period

June 2014

Age group

15 years and older

Supplementary notes

Multiple answers were possible.

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